New material makes hot tub cover lighter, comes with longer warranty By Michelle L. Cramer Let’s face facts: Vinyl hot tub covers aren’t the pièce de résistance of backyard décor. Manufacturer Dimension One Spas, based in Carlsbad, California, knows this full well, and in April 2016 released its response: the
Retailer tries successful Rochester model in Twin Cities market Photography by Simple Sight Studios Land O Dreams first started as a waterbed store in 1976 in Rochester, Minnesota. It began carrying hot tubs in the 1980s and expanded to the Twin Cities with a store in the Lakeville area in
How to display outdoor products in a hot tub store By Linda Cahan When you barely have space to show your spa selection, where can you carve out more for a backyard-living area? Choosing between two floor units or a new display area can be tough. But outdoor living spaces
Marketing techniques to announce products you’ve added in your store By Jim Raposa When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast ads, get on social media and await the massive crowds. To be fair, that process might get
SR expands editorial coverage in each issue THIS ISSUE OF SPARETAILER marks the debut of backyard living content that will now appear in each magazine. We announced the expansion of this editorial segment during our soft launch in June, but this is a big step forward for the SR team.