Three retailers share details of their expansions Eric Cassidy, vice president Valley Pool & Spa, Pittsburgh, Pennsylvania Locations: Five Area covered: Southwestern Pennsylvania/Pittsburgh region Last expansion: 2015 Plans to expand again: One to two years Lease or own locations: Both Why did or why would you expand to an additional location?
Communication, talent and inventory control key By Jim Raposa Growth. We need it as humans and in business. How do you effectively manage multiple locations? Two retailers who’ve successfully expanded share their observations. Scott Clark of The Spa and Sauna Company, which has three locations in Reno, Nevada, says
When to look the same, and when to differ, across multiple store locations By Linda Cahan Years ago, you could walk into a McDonalds in Tai Pei, Taiwan, and other than the addition of Chinese characters to the menu board, the restaurant looked like it could be in New
Get customers old and new to your new store By Jim Raposa When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of
Two seasoned companies rethink expansion strategies JOE PRIVETT In 2004, our hot tub supplier was encouraging us to open a location in a market about 45 minutes from our main store. After a couple of months, we found the perfect building. It had a great showroom, office space, incredible