Rich and Barb Strick took a small side gig and turned it into a three-store retail venture Photography by Meghan Molin Rich Strick wanted a hot tub. To help subsidize the cost of buying and owning one, he and his wife Barb figured they could rent it out, moving it
Remedy bad situations with a good response By Leslie Cunningham My son and I were waiting patiently at a local coffee shop for our food order. The lunch crowd began to grow. I felt my anxiety slowly rising, as I knew I only had a small window to work out
What your maintenance area says about your service By Linda Cahan It would be so nice if your customers came into your store regularly to check out the new spas and accessories. In real life, they may visit somewhat regularly to pick up chemicals, and probably not as often to
Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a group of success-minded spa retailers offers six tested concepts that keep them visible and produce revenue.
Create sales opportunities in the service process By Sean Hunsinger As a salesperson, it is our job to sell the product. As a sales professional, understanding the structure of the customer experience will give you the knowledge to retain a customer for life. When a client calls with a service