Some of the common problems with review sites and how to handle negative online reviews. Read the corresponding magazine articles here and here. DAVID CARLETON is president of SpaPoolMarketingSuccess.com, a company that helps dealers get more from their marketing and advertising using unique strategies in lead generation and conversion, internet marketing and social media. To
Card on Guard uses UV rays to sanitize hot tub water By Michelle L. Cramer That consumers request nonchlorine sanitizers for their hot tubs is not news to any hot tub retailer. Released in fall 2016, a floating, solar-based method of oxidizing bacteria called Card on Guard (headquartered in
Outdoor lighting adds ambiance to hot tub areas By Seraine Page It all started with Christmas lights. More than 20 years ago, Blake Smith started Christmas Décor, a company that focused on design, installation, maintenance — and postseason removal — of Christmas lights. Smith also simultaneously ran a landscaping
Program helps grow, promote and monitor your online reviews By David Carleton Regardless of how you many reviews you’re getting now, I’m sure you have more satisfied customers who have only thought about giving you a review. The secret is to find the best way to ask, and to
ControlOMatic, makers of pool and spa chlorine generators, has hired Pam Bohnet. Bohnet will oversee all order processing and will run the shipping department. Customers can contact Bohnet about order status and shipping questions.