In a world where sales increasingly happen online, Joe Privett says there’s still room for an independently owned retailer. Along with other family, Privett runs the business his parents started in the 1970s. With a business degree and time spent in the marketing department of a large corporation, you’d assume Privett might be a numbers guy but he’s all about people. His strength is in customer service and communication; he loves to diffuse problems before they find their way into bad online reviews.