When Ellen Friedman — store owner and mother of Sky Matula — was diagnosed with terminal cancer, her son took over her duties to alleviate any further stress that might add to an already-tough situation. Matula brings a fresh perspective to the 44-year-old family business, and sees himself as the team coach. He’s an avid snowboarder and world traveler, sometimes working remotely for several weeks a year. The Hot Tub Store has a strong team in place that allows the company to thrive while having a good work-life balance in place.