We talk to long-time business coach Leslie Cunningham about her passion for training women to be better leaders and talk...
The dreaded “ick factor” is a silent killer of sales.
Swim spa sales are high dollar — both for the buyer and the hot tub retailer. And while the accessories that go along with a swim spa don’t bring in as much revenue as the swim spa itself, they can make a huge impact in the customer’s overall satisfaction with their expensive swim spa.
While the French may be known for their high standards in everything from cuisine to luxury automobiles, they also have an adage: “Le meilleur est toujours le moins cher,” which roughly translates to “The best is always that which is affordable.” French Canadian hot tub manufacturer InnovaSpa is banking on this being a universal concept.
As we move toward something resuming normality, we are honored to share a few of the many stories of people in the hot tub industry who are still rebuilding the lives they almost lost, or coping with the loss of people they loved.
Now that the pandemic is near its end, retailers and manufacturers are assessing what went wrong, what went right and what this experience will mean going forward.
Hot tubs and pools weren’t the only products to see a huge spike in sales. According to market research company NPD Group, sales of outdoor and sports toys saw a 53% increase in 2020, and while that spike may have died down, the demand seems to still be going strong.
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.
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Retailers are refocusing their sales efforts on product categories such as chemicals to transform one-time buyers into repeat customers.
It wasn’t until January 2021, during a worldwide pandemic, that Patio Galaxy decided to add hot tubs and swim spas to its inventory.
I know everyone has sold a lot of hot tubs in the last two years, but when was the last time you SOLD a hot tub?
