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Stores

Tom Tritt and Brett Huston were doing electrical work as a side gig for a local swimming pool company when the owner asked if they’d be interested in buying the business. Along with their wives, twin sisters Rene Huston and Adrianne Morgan, the couples decided to go for it. Twenty years later, in May, they converted Patio Pleasures Pools & Spas to an employee stock ownership plan.

Operations

In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.

By the Numbers

As a business owner, you juggle multiple tasks: managing a team, handling clients, bringing in new leads and making sure projects run smoothly. Among these, one critical responsibility is often neglected: ensuring profitability. We think about, worry about and hope for profit but often don’t do anything to actually improve net profit.

Marketing

A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.

Hot Tubs

Hot Tubs

Backyard Living

Merchandising

If you participate in an off-site event like a home show or state fair, carefully consider your setup and how you will make your business stand out. Every hot tub needs a sign on or right next to each unit. The repetition of your name and logo is essential for customers’ memory.

News

Superior Wellness U.S. headquarters
Superior Wellness announced the establishment of its first U.S. operation in Cameron, South Carolina. This $11.3 million investment marks a milestone in the company’s global expansion strategy, creating 35 new jobs and strengthening its commitment to serving partners and customers across the United States.