Features
Power Women
The hot tub industry thrives on problem-solvers, innovators and community-builders…
Stores
Bachmann’s Pools, Spas and Saunas
When customers walk into a Bachmann’s showroom — whether in…
Insiders
What’s the biggest advantage or challenge you see in taking on the sauna category?
When I attend trade shows as a buyer, I focus…
Operations
The SOP Update
People are drawn to the spa industry for many reasons, but standard operating procedures (SOPs) usually aren’t one of them.
“They’re difficult,” says Brandon Jones, co-owner…
A Method to Your Meetings
Let’s get together for a quick meeting.”
If the hair on…
Balancing Demand, Stock and Strategy
For spa retailers, stock management is typically straightforward, with sales…
Paying the Rent and Securing the Future
Looking beyond one-time sales, spa retailers count on recurring revenue…
Learning the Ropes
As many business owners know, finding and hiring new talent…
Coaching
Break the Law
We started this article series by challenging ourselves with a question: In this $23 billion global industry, why do sales growth and career development often…
Sales Training is like Sauerkraut
How we view the world, and specifically our work, guides…
Outrunning Doubt
I was wrapping up my radio interview with John Yokoyama,…
How Much Life is in Your Years?
It was Monday morning, and like many professionals heading into…
Everyone’s in Sales — Even Technicians
I have rarely met a service tech who considered themself…
Marketing
Don’t Change the Channel … or Maybe, Do!
With new marketing channels popping up constantly — from trending social platforms to podcasts and local influencers — it’s hard to know which are worth…
Selling in the Slump
Whether the slow season lasts a few weeks or several…
Sweeten the Deal
There are many ways for a business to thank its…
Soak Up the Season
Marketing a spa business isn’t just about sales — it’s…
Warming up Cold Leads
When it comes to selling hot tubs, the difference between…
Products
Hot Tubs
Jacuzzi J5: Reinventing Relaxation
For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in…
Viking Spas: Elite by Design
Viking Spas has built its reputation on quality and reliability,…
Master Spas: Clear and Carefree
When it comes to hot tubs, comfort and convenience are…
Generation Hot Tubs: For Simplicity’s Sake
After dedicating 42 years to building some of the industry’s…
Freshwater IQ: Remotely Dose Water Care
Watkins Wellness has been perfecting its saltwater sanitization system since it…
Swim Spas
The History of Swim Spas, Part 2
When most in the industry think of swim spas, they picture the acrylic, portable units that took off in the early 2000s. But alongside that…
Triathlon’s Tri-Zones Set New Bar for Tubs
Sometimes a new hot tub or swim spa product launches…
Jacuzzi: Seeing Wellness in a New Light
Jacuzzi is taking the health benefits of its swim spas…
Vortex: ClearLift
How to effectively remove a swim spa cover is the…
Endless Pools: A Party Tub for the Family
Endless Pools’ R220 swim spa is the ideal 12-foot family-friendly…
Chemicals
Filter Fix
For many hot tub owners, cleaning filters feels frustrating, time-consuming and easy to put off. The task is not high on their weekend to-do list…
Let’s Talk Chemicals
Words like “oxidation,” “alkalinity” and “pH” may leave some customers…
More than Maintenance
For many spa owners, cleaning filters is an occasional chore…
Ahh!some: From Grime to Gleam
What’s the best thing about the Ahh!some Watercare line of…
Serum: SuperSoft Success
Serum SuperSoft, recently introduced by Serum Watercare and built on…
Accessories
Leisure Concepts: Deck Out Your Showroom Swim Spa with ModDeck
When a new product takes off, it often inspires others to design accessories that enhance it even further. Take swim spas. Their rise in popularity…
Covana: The Smarter Spa Cover
Covana, a Canada-based manufacturer of fully automated hot tub and…
Gecko Alliance: Connected and In Control
Based in Québec City, Québec, Gecko Alliance Group has been…
A Solid Sale
Concrete slabs and wood decks have long been popular choices…
Infinitree: Nailing the Niche
For over a decade, Infinitree has served the spa industry…
Backyard Living
Heating Up and Cooling Down
Hot, cold or cold, hot — whichever order you choose, combined hot tub-cold plunge units are giving homeowners an easier way to experience contrast therapy…
Savvy Spa Storage Solutions
A sparkling hot tub tucked into a meticulously manicured backyard…
Hot Spring Goes Cold
Few wellness trends have captured consumers’ imaginations like the cold…
Bring the Heat
Once found mainly in health clubs and gyms, saunas are…
Leisurecraft: Crafting Wellness
Leisurecraft has evolved significantly since its founding 20 years ago…
Sponsored Content
Turn Old Models Into New Sales: 10 Strategies to Move Year-End Inventory
As fall hits and Q4 races to the finish, one question looms:
What’s your plan to clear out this year’s inventory before the new models land?
Those…
Power Women
Power Women: Jackie Glover
Jackie Glover, Credit manager, MAAX Spas
Spa Water Care Made Simple
When a customer walks into your dealership, they’re not looking…
QCA Spas: Small Company, Big Results
There is something big happening in a small town in…
Effortless Spa Cleaning Starts with Polaris® Spabot™
Polaris® Spabot™ automatic spa cleaner brings convenience, efficiency, and sparkling…
The Digital Dive: Streamlining Your Pool & Spa Business
To stay ahead of the curve, small businesses are constantly…
Power Women: Ann Spires
Ann Spires, president, Essentials Spa Supplies
Power Women: Susan McPhie
Susan McPhie, Vice president of business development and general manager,…
Power Women: Maggie Wood and Katie Brown
Maggie Wood and Katie Brown, Hansen’s Pool & Spa
Power Women: Nimisha Patel and Zena Shah
Power Women: Nimisha Patel and Zena Shah, Galaxy Home Recreation