Features
Hidden Revenue
Rising costs. Tightening margins. Quieter showrooms.
Retailers’ instincts may tell them…
Stores
Great Bay Spa & Sauna
Great Bay Spa & Sauna has been part of the…
Insiders
If you had to audit a typical spa retailer, where do you think they’re leaving the most money on the table right now?
SpaRetailer Insiders: If you had to audit a typical spa…
Operations
Pulse Check
Before you chase new leads, do a pulse check on your cold ones. “We treat ‘cold’ as inactive — not dead — and maintain systems…
Pop-up Payoff
The holiday season isn’t just for decking the halls —…
A Method to Your Meetings
Let’s get together for a quick meeting.”
If the hair on…
Balancing Demand, Stock and Strategy
For spa retailers, stock management is typically straightforward, with sales…
Paying the Rent and Securing the Future
Looking beyond one-time sales, spa retailers count on recurring revenue…
Coaching
From Selling to Serving
When it comes to getting a customer to buy a product or service, it’s easy to focus solely on the sale: the dollar amount, the…
Break the Law
We started this article series by challenging ourselves with a…
Sales Training is like Sauerkraut
How we view the world, and specifically our work, guides…
Outrunning Doubt
I was wrapping up my radio interview with John Yokoyama,…
How Much Life is in Your Years?
It was Monday morning, and like many professionals heading into…
Marketing
Monetize Your Customer List
You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.
Lead the Way
Lead magnets can generate sales, especially when they provide value…
Don’t Change the Channel … or Maybe, Do!
With new marketing channels popping up constantly — from trending…
Selling in the Slump
Whether the slow season lasts a few weeks or several…
Sweeten the Deal
There are many ways for a business to thank its…
Products
Hot Tubs
Watkins Wellness: Refining the Brand Story
Watkins Wellness has restructured how its entry-level hot tubs are positioned, bringing the Freeflow line into the Hot Spring brand to create a more unified…
Jacuzzi J5: Reinventing Relaxation
For 70 years, Jacuzzi has pioneered hot tub design, bringing…
Sundance Spas: The Next Chapter
Sundance Spas is giving one of its most popular collections…
Viking Spas: Elite by Design
Viking Spas has built its reputation on quality and reliability,…
Master Spas: Clear and Carefree
When it comes to hot tubs, comfort and convenience are…
Swim Spas
Dynasty Spas: Finding the Middle Ground
For many backyard buyers, the decision between a pool and a swim spa doesn’t always end with a purchase — it often stalls somewhere in…
The History of Swim Spas, Part 1
Swim spas may seem like a relatively new product for…
Triathlon’s Tri-Zones Set New Bar for Tubs
Sometimes a new hot tub or swim spa product launches…
Jacuzzi: Seeing Wellness in a New Light
Jacuzzi is taking the health benefits of its swim spas…
Vortex: ClearLift
How to effectively remove a swim spa cover is the…
Chemicals
Haviland’s Creative Chemistry Center
Haviland Enterprises, Inc., a globally recognized chemical manufacturer and distributor, has opened its Creative Chemistry Center, a $7 million, 11,000-square-foot research and development lab in…
Filter Fix
For many hot tub owners, cleaning filters feels frustrating, time-consuming…
Let’s Talk Chemicals
Words like “oxidation,” “alkalinity” and “pH” may leave some customers…
More than Maintenance
For many spa owners, cleaning filters is an occasional chore…
Ahh!some: From Grime to Gleam
What’s the best thing about the Ahh!some Watercare line of…
Accessories
Clip Problem, Solved
When Logan Dowson owned a hot tub dealership, he regularly heard the same complaints: broken rear cover clips and the hassle of reaching behind the…
Core Covers: Beyond the Bi-fold
Customers typically replace a spa cover three to five times…
Leisure Concepts: Deck Out Your Showroom Swim Spa with ModDeck
When a new product takes off, it often inspires others…
Covana: The Smarter Spa Cover
Covana, a Canada-based manufacturer of fully automated hot tub and…
Gecko Alliance: Connected and In Control
Based in Québec City, Québec, Gecko Alliance Group has been…
Backyard Living
Think Inside the Box
The U.S. sauna market is no longer niche. “In America and the West, sauna is coming out of its infancy and exploding,” says Arash Amini,…
The Subtle Sell
Sometimes a hot tub is … just a hot tub…
Heating Up and Cooling Down
Hot, cold or cold, hot — whichever order you choose,…
Savvy Spa Storage Solutions
A sparkling hot tub tucked into a meticulously manicured backyard…
Hot Spring Goes Cold
Few wellness trends have captured consumers’ imaginations like the cold…
Sponsored Content
Unlocking Hidden Revenue
For many hot tub retailers, success has traditionally been measured by spa sales. But experienced dealers know long-term stability isn’t just about selling more units;…
Power Women
Power Women: Jackie Glover
Jackie Glover, Credit manager, MAAX Spas
Simplifying Water Chemistry: FROG®’s New Balancing Basics Kit Takes the Guesswork Out of Hot Tub & Swim Spa Care
Revolutionary all-in-one solution addresses top customer pain points
For spa retailers,…
Turn Old Models Into New Sales: 10 Strategies to Move Year-End Inventory
As fall hits and Q4 races to the finish, one…
60 Years of Craftsmanship Meets the Future of Spa Water
For nearly six decades, QCA Spas has been building high-quality…
Spa Water Care Made Simple
When a customer walks into your dealership, they’re not looking…
Power Women: Ann Spires
Ann Spires, president, Essentials Spa Supplies
Power Women: Susan McPhie
Susan McPhie, Vice president of business development and general manager,…
Power Women: Maggie Wood and Katie Brown
Maggie Wood and Katie Brown, Hansen’s Pool & Spa
Power Women: Nimisha Patel and Zena Shah
Power Women: Nimisha Patel and Zena Shah, Galaxy Home Recreation