Strong Spas is bringing something brand new to the hot tub market this February. Developers say it will serve as a much-needed shot in the arm for an industry lacking innovation.
None of us became business owners so we could keep books and read financial statements. Nevertheless, both are critical to running a successful business. We can’t even approach our full potential without them.
Portsmouth, New Hampshire-based Great Bay Spa & Sauna is one company that’s on the leading edge of e-commerce, thanks to its website at greatbayspas.com.
Even when hot tub demand was through the roof, closing a sale sometimes still came down to who was doing the selling. As sales have slowed, honing the sales craft has become even more important.
Due to economic turmoil and the European energy crisis, spa manufacturers and retailers are looking at heat pump options a lot more closely.
After years in the boating industry as CEO of Premier Pontoons, Rick Gallagher has found adjusting to life in the hot tub industry surprisingly smooth.
Sales are the core of a spa retailer’s business. And while many aspects of selling remain constant, others have changed profoundly in recent years.
When we don’t feel safe our body can react in various ways, two of these reactions being to feign or to fawn. To “feign” means to pretend or put on a show, and to “fawn” means to seek approval from others.
Our lead process is fairly simple. We collect leads from several platforms, including website forms, emails, Facebook and our suppliers...
With the growth of email marketing services like Mailchimp and Constant Contact, drip marketing campaigns have become essential.
The words “rapid,” “exponential” and “boom” aren’t typically used in the same sentences as “lounge,” “relax” and “recline,” yet for the past three years outdoor furniture manufacturer Ledge Lounger has helped introduce some unique adjective/verb pairings.