Departments – SpaRetailer.com

Episode #31, Google & Yelp Reviews with Dan Friedman

Posted on April 16, 2019 by SpaRetailer

Dan Friedman from The Hot Tub Store joins us on the podcast to talk about reviews. He was recently interviewed for a story on Yelp, and we talk about that as well as Google reviews. Jeff and Dan’s stores both use Broadly to help them manage reviews, but there are

Posted in Departments, Podcasts broadly, Dan Friedman, Jeff Bailey, Megan Kendrick, online reviews, reviews, testimonials

Investindustrial Completes Acquisition of Jacuzzi Brands

Posted on April 12, 2019 by Editorial Staff

An investment subsidiary of Investindustrial VI L.P. completed the previously announced acquisition of Jupiter Holding I Corp., owner of several spa and bath products brands, among them Jacuzzi. In conjunction with the acquisition, the company has appointed Charles “Chuck” Huebner as the new CEO of Jacuzzi Brands. Most recently, Huebner

Posted in Departments, News investindustrial, Jacuzzi Hot Tubs, Jupiter Holdings I Corp

Well, This Looks Pretty Different

Posted on April 4, 2019 by Editorial Staff

Our first issue devoted almost entirely to marketing We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many have been replaced to make room for articles devoted to marketing. It’s something we’ve never done before, even in our other themed

Posted in Current Issue, Departments, Welcome allied innovations, APSP, Aqua-Quip, Aquafinesse, biolab, Clearon, investindustrial, jacuzzi, Lonza, marketing tips, NC Brands, NSPF, Patricia Diamente, platinum equity, spa parts plus, the pool and hot tub alliance

Read to Lead

Posted on April 3, 2019 by Editorial Staff

Looking to breathe new life into your marketing strategy? These books may be the key. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known in the pool and spa industry, you have likely heard about this book and Sheridan.

Posted in Current Issue, Departments, Marketing Guerrilla Marketing, Jay Conrad Levinson, Marcus Sheridan, marketing books, Michael E Gerber, The E Myth Revisited, The Road to Recognition, The Tipping Point Malcom Gladwell, They Ask You Answer

From the Archives

Posted on April 3, 2019 by Editorial Staff

The appeal of air-filled advertising that floats and flies outside your store From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple in a hot tub on the roof of a spa

Posted in Current Issue, Departments, Marketing Bullfrogs of Layton, Linda Cahan, Shawn Maynard