Departments – SpaRetailer.com

The Chlorine Has Seeped In

Posted on April 2, 2018 by SR Editorial

We’re under new ownership In our “Tales of Sales” feature, we report on ownership transitions at hot tub retail stores, and it turns out we have another story to add — mine. As of this publication, I am the owner of SpaRetailer, along with our other publications PoolPro, Spasearch and Poolsearch.

Posted in Current Issue, Departments, Welcome acquisition, DAVID WOOD, Megan Kendrick, ownership transition

How To Sell 30 Spas in 30 Days

Posted on March 30, 2018 by SR Editorial

Dealer Strategy Session: Tent Sales By Clearwater Pool & Spa To pull off a successful tent sale, evaluate the associated costs, examine the importance of coworker buy-in and earn community participation. Recognize the connection between these vital components and you’ll potentially sell an average of one spa per day over

Posted in Current Issue, Departments, Operations events, off-site events, tent sales

Experiential Retail

Posted on March 30, 2018 by SR Editorial

Give customers a shopping trip they’ll remember by Linda Cahan Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to bring people into stores not only to shop, but to have a memorable experience. Experiential retail wasn’t a buzzword; it

Posted in Current Issue, Departments, Merchandising customer experience, experiential retail, Linda Cahan, merchandising

Just Hit Record

Posted on March 30, 2018 by SR Editorial

Using Facebook Live as an effective marketing tool By Michelle L. Cramer When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That

Posted in Current Issue, Departments, Marketing Facebook, Facebook Live, social media

SR Panel: Recession-Proof Strategies

Posted on March 30, 2018 by SR Editorial

Bill Renter Best Hot Tubs president Farmingdale, Westbury and Windham New York We have stores that are busy in spring and summer, and another location that is busy in fall and winter. This evens out seasonality to reduce stress in the offseason. Make sure your overhead is reasonable, and

Posted in Current Issue, Departments, Insiders Bill Renter, Brian Quint, recession, Rene Huston