For those running a small business, the pressure to maintain a presence...
The COVID-19-induced home improvement boom continues to bring historically high inquiry rates...
In a digitized world, spa retailers have found value in digital billboards....
Truck wraps, logo uniforms…retailers have used these and other means to brand...
Geolocation technology can help you hone in on people who are right...
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Facebook advertising can be very profitable — if you do it properly....
Content marketing can be a powerful way to signal that your spa business is strong and professional without having a conversation.
As a business owner, there’s no escaping the need to do marketing....
A drip campaign is a series of automated emails sent to potential and current customers. Each message shares information that might be useful or interesting to the audience, based on a particular topic or customer activity.
Portsmouth, New Hampshire-based Great Bay Spa & Sauna is one company that’s on the leading edge of e-commerce, thanks to its website at greatbayspas.com.
From Linda Cahan From the 2017 February/March issue. I was driving north...