Given all the photo-centric social media options that appeal to spa retailers,...
As a business owner, there’s no escaping the need to do marketing....
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless...
You’ve nailed your marketing message and target audience; leads are pouring in...
Let’s drift back to the magical year of 2007. On average, American’s...
Patio furniture can be a tough category for hot tub retailers. Many...
Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social...
When you’re expanding, moving or opening a new location, the to-do list...
If there were a way to turn $1 into $38, would you...
Ever heard of Casey Neistat? He’s all over YouTube with videos major...
When adding grills, furniture or another spa manufacturer to your product offerings,...
In addition to writing for SpaRetailer, I am a marketing strategist and...