Two designers share best ad practices By Seraine Page As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online and print — the latter can get tricky if you don’t have an eye for design. Print marketing materials include everything
Last issue we talked about what experiential retail is, here’s how you can easily implement it By Linda Cahan A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or two in your store observing customer behavior. That person can also
Preparation is key to successful delivery day By Seraine Page No hot tub dealer wants to see a 3,000-pound swim spa careening into a house. That’s why delivery day preparation is critical to the success of installation, especially for larger price tag items like swim spas. Propulsion swim spas cost
We’re under new ownership In our “Tales of Sales” feature, we report on ownership transitions at hot tub retail stores, and it turns out we have another story to add — mine. As of this publication, I am the owner of SpaRetailer, along with our other publications PoolPro, Spasearch and Poolsearch.
Dealer Strategy Session: Tent Sales By Clearwater Pool & Spa To pull off a successful tent sale, evaluate the associated costs, examine the importance of coworker buy-in and earn community participation. Recognize the connection between these vital components and you’ll potentially sell an average of one spa per day over