Caldera improves its premium line By Andrew Lisa When Caldera Spas redesigned its flagship Utopia line for 2016, the company hoped to change not just how people perceive their brand, but also how they perceive portable hot tubs. Featuring radical changes in aesthetics and technology, the 2016 Utopia series has
When it comes to philanthropy, the hot tub industry should be proud of its record. Here are just a few all the amazing ways you’ve given back to your communities.
BACKYARD LIVING PRODUCTS are a tough category for us. Over the years, we have tried outdoor furniture, grills, grill islands, fire pits and gazebos. We have had some success with gazebos and grills, and little or no success with grill islands and outdoor furniture. Our success with gazebos is directly
Part Two: A swim spa meets one of the basic biological needs in life By Sean Hunsinger With the evidence laid out in front of the customer, the choice is obvious. The benefits of the swim spa — therapy and ease of ownership combined with a significant reduction in cost
Simply Soft has become a high reorder product for one satisfied retailer By Kristan Hart Could one product be the catalyst that leads to future spa sales? The folks at SpaPure think so. It has created a product called SpaPure Simply Soft, and, for one business, has transformed the way