Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a group of success-minded spa retailers offers six tested concepts that keep them visible and produce revenue.
Create sales opportunities in the service process By Sean Hunsinger As a salesperson, it is our job to sell the product. As a sales professional, understanding the structure of the customer experience will give you the knowledge to retain a customer for life. When a client calls with a service
AquaFinesse continues to add new products Dutch architect Jan de Rijk was frustrated with the water in his hot tub. There were funny smells, debris on the walls. He began investigating it as a hobby, pinpointing biofilm as the culprit to all his water problems. He eventually teamed up with