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2023

2022

2021

2020

When the founders of Great Bay Spas & Sauna approached Jamie Burson in late 2019 about buying the company, he was caught off guard. He’d been with the New England retailer since he was 20, working his way up from the warehouse to sales and management, and had always dreamed of owning the business. But when the opportunity came, it suddenly felt real.
When Fiesta Pools & Spas opened in Tulsa, Oklahoma, in 1956, backyard pools were still a novelty, and the hot tub industry as we know it hadn’t even been born. Nearly 70 years later, the company has become a community fixture — a legacy Travis Hogan stepped into when he purchased Fiesta in 2004 at just 28 years old.
Family has always been at the heart of Cada Pools and Spas. For brothers Tom and Brian Cada, carrying forward the business their father started has been as much about honoring tradition as it has been about adapting to change — and now the next generation is finding its place.
In 2011, Jacuzzi Hot Tubs of Ontario was born. Now, 13 years and a pandemic later, Wasney’s business is undergoing another rebrand after more than a yearslong process. The Wellness Shop officially launched in February of 2022.
This year marks the 40th anniversary of Water by Design, a family-owned business with four locations across Virginia, including Roanoke, Lynchburg and Christiansburg. The company has evolved into one of the region’s most respected hot tub retailers, thanks to the vision and entrepreneurial spirit of Paul Madden Sr. and his son, Paul Madden Jr.
When former owner Craig Ecelbarger thinks of the success The Recreational Warehouse has had, he simply smiles. “It’s hard not to smile,” says Ecelbarger, who is now the director of Florida operations after the company was purchased by Watson’s. “It’s like, ‘Wow, we’re good at this.’
Adrianne Morgan, vice president of retail operations of the Wisconsin-based pool and spa company, says watching the relationships between customers and her staff develop is the best part of the business.
You could say Rita Rowlen grew up in the hot tub industry. When Rowlen’s father, Cecil Schniepp, started his swimming pool construction and retail business in 1954, he had high hopes his seven kids would work in the family business.