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Coast Spas names new CEO

Coast Spa Holdings announced the appointment of Patricia Diamente as president and chief executive officer, to succeed Don Elkington, current CEO of Coast Spas who founded the company 22 years ago. Elkington remains very active with Coast Spas Holdings as chairman of the board and continues to support the hot tub industry as vice-chair of the International Hot Tub Association.

Diamente is highly experienced and successful and has driven growth, innovation and strategic partnership alliances in small, medium and large organizations. She brings a diversified background of product branding experience, retail/wholesale/showroom marketing and management, manufacturing and supply chain in closely related industries.

“After an extensive 15-month recruiting process, I’m pleased to announce that the board of directors and I have selected a strong leader to take the reins and continue Coast Spas’ vision and strategy of providing world leading quality products and innovation,” Elkington says. “Patricia’s track record is exactly what we need as we enter the next phase for Coast, which I am confident will be even more impactful and exciting than our last. I look forward to working with Patricia as she transitions into her new role.”

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