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Articles from our Latest Print Edition

Hot Tubs for Heroes
Good NewsCurrent Issue

Healing Waters

The Hot Tubs for Heroes program, launched in 2015, has grown into an initiative for veterans nationwide. The initiative began as a local effort in partnership with Spa Palace in Colorado Springs. Garrett Guinivan, an Army Reservist at the time, was inspired by his involvement with the charity Wish for Our Heroes, a group dedicated to fulfilling the needs of veterans. After a request for a spa donation for a veteran in Colorado Springs, Guinivan partnered with Mike Wiege, president of Spa Palace, to make it happen, and Hot Tubs for Heroes was born.
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OperationsCurrent Issue

Save the Day

In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
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ChemicalsCurrent Issue

Spazazz: A Scented Solution

Imagine transforming your hot tub into a sanctuary of soothing scents while simultaneously keeping the water crystal clear. That’s the promise behind Spazazz’s Aroma Spa Shock, the latest innovation from the Utah-based aromatherapy company.
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IHTA CornerCurrent Issue

Hot Tub Sales 101

The International Hot Tub Association understands the challenges and opportunities that come with selling hot tubs. To help retailers boost sales, we’ve compiled a guide with practical tips and strategies.
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By The NumbersCurrent Issue

Incremental Improvements

As a business owner, you juggle multiple tasks: managing a team, handling clients, bringing in new leads and making sure projects run smoothly. Among these, one critical responsibility is often neglected: ensuring profitability. We think about, worry about and hope for profit but often don’t do anything to actually improve net profit.
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MarketingCurrent Issue

Selling the Spa Experience

A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.
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ProfileCurrent Issue

The Heart of Haviland

For a company that’s been manufacturing chemicals for 90 years, one might expect the secret sauce to be in the formulas Haviland Enterprises churns out in its pool and spa water treatment and stain removal products. But those who know better realize it’s the people who continue to propel the company’s success. 
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MerchandisingCurrent Issue

Stand Out from the Crowd

If you participate in an off-site event like a home show or state fair, carefully consider your setup and how you will make your business stand out. Every hot tub needs a sign on or right next to each unit. The repetition of your name and logo is essential for customers’ memory.
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