June/July 2019

The Expansion Issue: Hear from retailers who are growing by expanding their showrooms, moving to bigger locations, adding new locations or purchasing existing spa stores.

What a Way to Grow

For many hot tub retailers, growth is the best evidence that business is good, that the bottom line is healthy and that customers are happy. Most seem to desire expansion, yet it looks different for everybody: adding a location, remodeling to enlarge a showroom, acquiring an existing store. Here, retailers share the thought processes, research tactics and cautionary tales that ultimately led to expanding operations.

Smooth Moves

Exploring the overlooked details of relocation