SpaRetailer presenting sponsorship

Where dealer excellence becomes an industry story

Connect your brand with the retailers shaping the hot tub industry — through year-round dealer storytelling and a high-prestige year-end recognition cycle.

The strategic value

Be present for the whole dealer-success journey

Great retailers move the industry forward. SpaRetailer gives their ideas, leadership and customer experience a trusted editorial stage — and gives a sponsor sustained, tasteful association with that progress.

Throughout the year

Stores

In-depth dealer features explore the people, spaces and operating ideas behind standout retail businesses. Each story creates a durable print and digital environment for sponsor association.

Year-end recognition

Retail Stars

A distinct recognition cycle brings selected retailers back into focus through profiles, print, web, social and email — creating another meaningful moment for the industry and the sponsor.

Editorial integrity is foundational. SpaRetailer independently chooses every featured Store and Retail Star. Sponsorship supports the platform and its industry value — never the selection of participants, honorees or editorial coverage.

Historical performance

Dealer stories have a track record of earning attention

The following results are historical evidence from 2024–25. Website comparisons use equal 120-day post-publication windows. They are planning benchmarks, not guarantees of future reach, impressions, leads or sales.

9 of 9measured Stores features beat their same-issue editorial medianHistorical website performance
2.64×median Stores pageview lift in 2024, followed by 1.82× in 2025Historical website performance
48.4%of combined two-story pageviews came from Retail Stars for five repeat retailersHistorical website performance
701summed unique article-link clicks across 15 matched newsletter placementsHistorical email response

The evidence behind the story

Two distinct editorial moments. Measurable distribution across channels.

Historical channel results are shown separately. Social reach is not deduplicated across platforms and article clicks are not sponsor clicks or leads.

Historical website performance Bar chart showing median 120-day pageview lift: Stores at 2.64 times the issue median in 2024 and 1.82 times in 2025, with Retail Stars at 1.28 times in 2024 and 1.07 times in 2025.
Each measured article used the same 120-day window. Medians reduce outlier influence.
Historical second-cycle performance Stacked bars showing Stores and Retail Stars pageviews for five retailers appearing in both programs, totaling 2,397 pageviews with Retail Stars contributing 1,161.
Retail Stars contributed 1,161 pageviews — 48.4% of the combined total for five repeat retailers. Users may overlap across pages.
Historical social performance Bar chart showing Retail Stars median social reach lift by network and year, including 1.92 times on Facebook and 3.75 times on LinkedIn in 2025.
Facebook and LinkedIn were the strongest Retail Stars amplification proof points in 2025. Reach is reported by network, not as deduplicated unique reach.

Proposed partnership framework

Choose the role that best fits your brand

These are proposed opportunities, subject to the final contracted package. Exact counts, placements, sponsor treatments, distribution commitments, reporting and any category protection will be defined in the agreement.

Stores presenting sponsor

Own the year-round association with the ideas and businesses advancing specialty retail.

  • Proposed 5–8 annual dealer features
  • Print and web sponsor identification
  • Coordinated social promotion
  • Newsletter inclusion and reporting
Premium position

Combined annual partner

Connect the year-round Stores franchise to the prestige and energy of Retail Stars while preserving each program’s distinct identity.

  • Sustained association across the annual journey
  • Priority presence at the year-end recognition moment
  • Print, web, social and email touchpoints
  • Category protection if included in the final agreement

Retail Stars presenting sponsor

Align with professional recognition and a concentrated year-end celebration of retail excellence.

  • Proposed hub or announcement plus 5–8 profiles
  • Print recognition and individual features
  • Weekly core-network social rollout
  • Coordinated newsletter series and reporting
Existing PoolPro example

See the video format in action

PoolPro’s At the Shop profile of Gold Medal Pools shows how an original video can bring a company’s people, operations and industry perspective to life. A SpaRetailer version could extend selected Store stories through article embedding, native social distribution, email promotion and evergreen discovery, with shorter recognition edits if a retailer later becomes a Retail Star.

View the PoolPro article ↗

Built for credible value

A sponsorship the industry can trust

Editorially independent

Sponsor visibility is clearly separated from participant selection, recognition and editorial decisions.

Measured by channel

Website, social, email, print and optional video are reported separately with dedicated tracking wherever available.

Designed for continuity

The sponsor remains visible across recurring stories and recognition moments instead of relying on a single publication date.

Put your brand beside the retailers moving the industry forward

Let’s shape a tasteful, measurable annual partnership around your goals, category and the final available inventory.

Start a sponsorship conversation

Historical results reflect 2024–25 performance and do not guarantee future reach, impressions, leads or sales. All proposed assets and category protection are subject to the final agreement.