Family has always been at the heart of Cada Pools and Spas. For brothers Tom and Brian Cada, carrying forward the business their father started has been as much about honoring tradition as it has been about adapting to change — and now the next generation is finding its place.
Before entering the family business, AJ Cada’s early career took him through hospitality, where he worked at a boutique European-style hotel and even chauffeured celebrity guests. But in 2012, he stepped into the aquatic world, joining Cada Pools and Spas to build on a legacy that runs generations deep.
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
This episode of The SpaRetailer Podcast features an insightful conversation between host Megan Kendrick and AJ Cada from Cada Pools...
Illinois-based Cada Pools and Spas is preparing to celebrate its 45th anniversary next year. It took a few sticks of dynamite to get the Cada family into the business in the 1960s, says A.J. Cada, the company’s store manager.





