marketing – SpaRetailer.com

Shift Your Marketing

Posted on April 1, 2019 by Editorial Staff

Changing the mindset and approach to marketing your businessBy Michelle L. Cramer Every business, whether a one-man-show or a national corporation, has three major areas of business organization: sales/marketing, manufacturing/production and finance/administration, according to Sean Doyle, founder and strategic planning and management consultant for FitzMartin in Homewood, Alabama, and author

Posted in Current Issue, Features Georgia Spa Company, marketing, marketing tips, sean doyle, shift marketing, spa and sauna co

SR Panel: Our Best Marketing Bet

Posted on April 1, 2019 by Editorial Staff

A trade lunch and TV make the cut for these panelists Austin LampkinGeneral Manager, Family Leisure – San AntonioSan Antonio, Texas For Family Leisure of San Antonio, we focus heavily on TV commercials as our main form or advertising. We run 10 to 12 special promotions a year with thousands

Posted in Departments, Insiders Austin Lampkin, Jennifer Gannon, marketing

Searching for the Perfect Ad Mix

Posted on February 28, 2019 by SpaRetailer

Survey of hot tub retailers shows there’s no magic advertising formula By Dave Riley Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is there a maximum beyond which we’re just wasting money? Is there an optimal promotional mix? I

Posted in By The Numbers, Departments advertising, budgets, Dave Riley, marketing

SR Panel: Bold Ideas

Posted on June 6, 2018 by SpaRetailer

A panelist shares two crazy marketing schemes from the past Brian Quint Aqua Quip president and CEO Nine in Seattle/Tacoma metro Hot Tub TV There was a time where anybody with any viable business plan could get a half-hour show on public-access television. I remember two ladies who did an

Posted in Departments, Insiders bold ideas, Brian Quint, Hot Tub TV, marketing, sports teams

Develop Your Eye for Design

Posted on June 6, 2018 by SpaRetailer

Two designers share best ad practices By Seraine Page As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online and print — the latter can get tricky if you don’t have an eye for design. Print marketing materials include everything

Posted in Departments, Marketing advertising, design, marketing, print advertising