marketing – SpaRetailer.com

Leveraging Facebook

Posted on November 1, 2019 by Editorial Staff

Businesses have plethora of marketing tools on 15-year-old social media platformBy Kim Patterson These days small-business owners are aware that Facebook is an option for advertising, but many don’t take advantage of, or even know about, the numerous business tools Facebook has to offer. “Obviously, some business owners don’t have

Posted in Marketing Arizona Hot Tub Company, Blueprint Academy, Bullfrog Spas of Northern Utah, Facebook, Facebook Blueprint, Facebook marketing, marketing, Method Agency, social media strategy, South Shore Gunite Pools and Spas

Episode #32, Small Business Marketing with Sean Doyle

Posted on May 8, 2019 by SpaRetailer

Sean Doyle, longtime marketer and author of Shift, joins us on the podcast to discuss the marketing challenges facing small business owners. Sean works with businesses to help evaluate their marketing and develop a better strategy. You can learn more about his business, or get a copy of Shift, at

Posted in Departments, Podcasts marketing, marketing strategy, sean doyle, small business

Shift Your Marketing

Posted on April 1, 2019 by Editorial Staff

Changing the mindset and approach to marketing your businessBy Michelle L. Cramer Every business, whether a one-man-show or a national corporation, has three major areas of business organization: sales/marketing, manufacturing/production and finance/administration, according to Sean Doyle, founder and strategic planning and management consultant for FitzMartin in Homewood, Alabama, and author

Posted in Features Georgia Spa Company, marketing, marketing tips, sean doyle, shift marketing, Spa and Sauna Co

SR Panel: Our Best Marketing Bet

Posted on April 1, 2019 by Editorial Staff

A trade lunch and TV make the cut for these panelists Austin LampkinGeneral Manager, Family Leisure – San AntonioSan Antonio, Texas For Family Leisure of San Antonio, we focus heavily on TV commercials as our main form or advertising. We run 10 to 12 special promotions a year with thousands

Posted in Departments, Insiders Austin Lampkin, Jennifer Gannon, marketing

Searching for the Perfect Ad Mix

Posted on February 28, 2019 by SpaRetailer

Survey of hot tub retailers shows there’s no magic advertising formula By Dave Riley Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is there a maximum beyond which we’re just wasting money? Is there an optimal promotional mix? I

Posted in By The Numbers, Departments advertising, budgets, Dave Riley, marketing