A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and...
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the...
Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is...
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in...
Explore President VJ Teenarsipur's insights on Watkins' Sauna360 acquisition. Here's some details of this strategic move and its implications for the industry
As a coach, I’ve witnessed a lot of suffering in business. Some of it is normal and transient, but a lot is persistent.
From slowed parts production and raw material shortages to job market woes, hot tub customers are experiencing an increase in...
Patio furniture can be a tough category for hot tub retailers. Many retailers are so concerned with losing the spa...
Last year at the International Pool | Spa | Patio Expo, the Bullfrog Spas booth could have been at the...
Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social interaction between consumers and businesses. With so many...
2020 has been a wild ride, to say the least — an insane emotional rollercoaster. I was hearing about record...
Between the unprecedented coronavirus outbreak and election season, spa retailers are learning to ride the wave. “This pandemic has completely...