Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years...
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in...
Ted Lawrence, the corporate category retail manager at Poolcorp, brings a global perspective to hot tub and swimming pool retail...
By Nathalie Blanchard, My Retail Coach It is essential that businesses understand what search engine optimization is and what it...
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales...
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As everyone in the industry is acutely aware, the demand for hot tubs is not as superheated as it was during the pandemic.