There was a time when retailers laughed and turned their noses up at the thought of carrying used hot tubs....
BACKYARD LIVING PRODUCTS are a tough category for us. Over the years, we have tried outdoor furniture, grills, grill islands,...
When Caldera Spas redesigned its flagship Utopia line for 2016, the company hoped to change not just how people perceive...
Michael Nekahi, co-owner Black Pine Spas & Leisure Products Seattle, Washington Black Pine Spas has traditionally been a hot tub...
In addition to writing for SpaRetailer, I am a marketing strategist and copywriter. In those latter two capacities, clients and...
Go outside and play: Those were the four words I heard every day growing up on Long Island, New York....
When my husband and I first started dating, we would constantly give each other compliments. It seemed like we couldn’t...
Photography by Richard Yerkes Dan Henry graduated from college with a degree in printing technology management. He went to work...
Jeff Davis, president of California-based Turbo Spas, has a passion for the product he and business partner Ross Herman, vice...
A lot goes into the sale of a new spa: ordering the unit and accessories, coordinating delivery and making sure...
Each year, I hear complaints that spa retailers are not adequately encouraged to regularly attend the national show. I agree....
The best inventions are created out of necessity. The original owner of Steelcore, Inc., a surfer, was tired of seeing...