New normal has been replaced by normal. Our lead times now are months instead of weeks, and managing expectations is...
A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and...
In 2019, the majority of business was international for Sunbelt Hot Tubs, a manufacturer in Houston, Texas. There was some...
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think...
I went back and reread all my prior welcome letters from this year’s magazine issues. I was starting to sound...
In a lot of ways, the spa industry seems to be moving in slow motion. Demand is still high, experts...
Augmented reality is quickly making its mark in the world of business. The spa industry has jumped into augmented reality...
POOLCORP recently added three cover lifters to its Life Essentials line, further diversifying the range of accessories beyond maintenance products....
If you were to look at the four Patio Splash stores on a map, you’d notice they make a diamond...
For those who prefer a sustainable, natural-looking backyard, many customers turn to wooden cedar hot tubs. Cedar, known for its...
Beachcomber is celebrating its 43rd anniversary with a trio of limited-edition, full-feature spas packed with light and sound options —...
When Scott Clark brought Caldera Spas onto his showroom floor in 1995, it was a departure. “I was used to...