Swim spa sales are high dollar — both for the buyer and the hot tub retailer. And while the accessories that go along with a swim spa don’t bring in as much revenue as the swim spa itself, they can make a huge impact in the customer’s overall satisfaction with their expensive swim spa.
Now that the pandemic is near its end, retailers and manufacturers are assessing what went wrong, what went right and what this experience will mean going forward.
As we move toward something resuming normality, we are honored to share a few of the many stories of people in the hot tub industry who are still rebuilding the lives they almost lost, or coping with the loss of people they loved.
It wasn’t until January 2021, during a worldwide pandemic, that Patio Galaxy decided to add hot tubs and swim spas to its inventory.
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.
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Hot tubs and pools weren’t the only products to see a huge spike in sales. According to market research company NPD Group, sales of outdoor and sports toys saw a 53% increase in 2020, and while that spike may have died down, the demand seems to still be going strong.
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