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For the Love of Hot Tubs

Maggie Wood wants her customers to love hot tubs as much as she does. Wood, who is taking over Kenosha, Wisconsin-based Hansen’s Pool & Spa from her parents alongside her sister Katherine, views her hot tub as a sanctuary, source of restoration and gathering place — benefits she hopes her customers can experience as well.

Mastering Motivation

Aspects of personal and professional achievement, that I call Key Concepts, are essential to driving effective behavior in work and life.

Promotion in Motion

For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.

Orville Thomas Neal

Father of the Portable Spa Industry

Remembering O.T. ‘Tom’ Neal

From Family Business to Industry Icon

Like many experts in the hot tub industry, Corinne “Corie” Kraft developed her business acumen and adventuresome spirit at an early age.

Flattering First Impressions

No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.

Spa Sales Floors Go Digital

With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.

Tech Meets Tranquility

Balboa Water Group has partnered with WaterGuru, Inc. to bring advanced water monitoring technology to the spa industry.

Triathlon’s Tri-Zones Set New Bar for Tubs

Sometimes a new hot tub or swim spa product launches with a ripple of interest, but other times, as in the case of GPM Distributors’ new Icelandic Triathlon, it hits the market with a splash.

Rash Decisions

Some hot tub users suffer from rashes and irritation and assume they’re intolerant to chlorine or bromine.

Backyard Living

Gather ‘Round

The backyard is an extension of a home, so it only makes sense that it should be as warm and inviting as gathering around a kitchen table.

From Motivation to Relaxation

When we listen to music, it doesn’t just engage our ears. Everything from the hippocampus in the brain to our motor system is activated, sparking memories, evoking pleasure and influencing us to move around.

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