No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
Like many experts in the hot tub industry, Corinne “Corie” Kraft developed her business acumen and adventuresome spirit at an early age.
For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.
Aspects of personal and professional achievement, that I call Key Concepts, are essential to driving effective behavior in work and life.
Maggie Wood wants her customers to love hot tubs as much as she does.
Wood, who is taking over Kenosha, Wisconsin-based Hansen’s Pool & Spa from her parents alongside her sister Katherine, views her hot tub as a sanctuary, source of restoration and gathering place — benefits she hopes her customers can experience as well.
No More Content