With 50 years’ experience in the swimming pool and spa industry, Rita Rowlen first worked in the family pool construction business in high school and college. She developed the retail division of Ultra Modern Pool and Patio with her sister, Linda Wallace, growing it from a few thousand dollars in sales to a multimillion–dollar retailer with multiple locations. Ultra Modern has received several awards including the Outstanding Kansas Women-Owned Retail Business of the Year. She also served as the vice president of the board for NSPI before it became APSP.