SpaRetailer has compiled the best events, seminars and booths for hot tub professionals to visit at the PSP.
Keynote: CEO Panel
Las Vegas Convention Center Tuesday, Nov. 15 9 – 10:30 a.m.
Kick off the PSP/Deck Expo with inspiration from leaders at top manufacturing companies with a CEO panel opening morning. This is a phenomenal opportunity to hear about current trends and expectations for the future of our industry. The panel will be moderated by former CEO of Poolcorp, Manny Perez de la Mesa.
West Hall Terrace Tuesday, Nov. 15 4:30 – 5:30 p.m.
Free for anyone, but registration is required as space is limited.
Join us on the first night of the show to network and socialize with other young professionals in the pool, spa and outdoor living industries.
Open to all industry professionals under 40. Reserve your ticket when registering for the show. For additional information, email email@example.com.
First-Time Attendee Reception
Third Floor Terrace Tuesday, Nov. 15 4:30 – 5:30 p.m.
Join first-time attendees for a networking reception designed just for you. The reception provides an opportunity to introduce yourself to attendees and meet the PSP/Deck Expo team. The first hour of the welcome party will happen concurrently with the reception.
West Hall Terrace Tuesday, Nov. 15 5 – 7 p.m.
This networking event kicks off the PSP/Deck Expo. At the welcome party, attendees and vendors can mingle, grab food and drinks, and enjoy some entertainment.
Las Vegas Convention Center Wednesday, Nov. 16 7 – 8:30 a.m.
Cost: Members $25; non-members $50; breakfast is included
The Pool & Hot Tub Alliance’s Breakfast of Champions is a new relationship and idea building event that connects industry subject-matter experts with a group of peers for a deep dive into solutions around a specific topic.
Choose one topic from dozens such as:
How to win contracts
Join an industry expert who will moderate a 75-minute discussion on the topic you select.
This event is appropriate for company owners, managers, supervisors, HR, sales and marketing, and design staff. Topics are available in advance, but no advance sign-up is necessary as you will make your table selection upon arrival. This is a ticketed event and tables are first come, first served.
How to Survive and Thrive in an Ever-Changing Retail World
Tuesday, Nov. 15 7:30 – 8:45 a.m.
Join the PHTA Retail Council and industry leaders for this panel discussion to examine the state of the retail industry in the pool and hot tub industry. Hear from retail experts, then dive into roundtable discussions based on the issues most effecting retailers in today’s ever-changing environment.
Consumers are changing. New expectations and demands aren’t just a future state — they’re here today. In fact, recent studies show today’s consumers now prefer texting over all other communication channels. It’s time to rethink old marketing strategies and deliver the experience modern consumers expect. (Also available at the same time on Wednesday, Nov. 16.)
Why Not Me? How I Went from Five Startups to Five Multimillion-Dollar Businesses and Why You Can Do It Too
Tuesday, Nov. 15 12:30 – 1:15 p.m. expo stage
Are you struggling to take your company to the next level? From a two-person startup in a small Philadelphia apartment to five multimillion-dollar companies that will do over $100 million this year, Lance Bachmann, founder of 1SEO Digital Agency, will discuss real-world tactics in digital marketing, along with systems and processes that can be easily implemented into any business.
Bullfrog: Secrets Spilled — The Tried-and-True Marketing Plan to Grow Your Retail Business and Spa Market
Tuesday, Nov. 15 1:45 – 2:30 p.m.
Over the last decade, we’ve quietly been growing local retail spa businesses well beyond what anyone thought was possible. Now we’re ready to explain exactly how we’ve done it. Why would we divulge the recipe to the secret sauce? The best thing about this plan is that it’s good for everyone if even one business in a market is running it. We grow the whole spa market and everyone wins, but especially you if you’re willing to lead the way. Join director of marketing for Bullfrog Spas Jake Ricks as he explains, in detail, how to execute this tried-and-true plan to grow your retail business and your whole market at the same time.
I Will Just Get it Online: Strategies to Keep Your Customers on Your Doorstep
Wednesday, Nov. 16 8:45 – 9:45 a.m.
Your best customer is the one who keeps coming back to you. What motivates your customer to come to your business? Do they like the ease of finding what they want in your online store, or do they like the direct contact and complete shopping experience they have when they come to see you in person? No matter how they arrive on your proverbial doorstep, now is the best time to create a customer retention strategy. Many customers at some point have said, “I’ll just get it online,” and if they come to your website to do that, that is fine. However, if they are standing in your store and frustrated with a lack of customer service or poor product selection, the chance for them to order from someone else online goes up dramatically. We’ll look at five strategies to keep your customers on your doorstep, whether virtually or physically.
10 Secrets to a Successful Digital Marketing Strategy
Wednesday, Nov. 16 10 – 11 a.m.
In this class, you will learn the 10 secrets that will ensure a successful digital marketing strategy. You will be able to align your business for digital success when you leave this class. You will know exactly what you need to do to enhance your digital footprint.
Service Touchpoints: Nine Critical Points of Contact that Impact Customer Loyalty
Wednesday, Nov. 16 10 – 11 a.m.
Clients can leave you with one mistake, one blunt conversation or a slow website response and they may never tell you! What’s your business’s touchpoint score? It’s made up of countless touchpoints your customer experiences when doing business with you. Those scores inevitably create a report card in the client’s mind. We’ll slip on their shoes and look at your return on investment in how you market your business; the products and services you offer; and the performance of your professional staff who strategically deliver that contagious experience every day.
Instagram Shops, Facebook, TikTok, Pinterest and More: Understanding Your Expanded Social Commerce 2023 Ad Options
Thursday, Nov. 17 7:30 – 9 a.m.
2023 offers more social media advertising options to get in front of your potential buyers than ever before, and it isn’t too late to make your business digitally relevant. If you want to get more leads, reengage with those on the fence or just keep your brand in front of customers’ eyes, you need a social media playbook specific to the pool and spa industry.
- Sponsor -
Discover the top social media advertising tactics we employ to generate leads on TikTok, Facebook, Instagram and Pinterest. Social commerce is a growing advertising niche that many businesses can’t afford to ignore. To keep your company at the top of your customer’s minds, whether you run a construction business, service company or retail store, you need to get started building your social media footprint today.
Fire, Hire, Train and Retain Self-Motivated Workers
Thursday, Nov. 17 9:15 – 10:30 a.m.
With reported labor shortages, and many workers choosing to hold out for higher paying jobs, it seems like now, more than in recent memory, it can be a struggle to find good, reliable, hard workers. This program is designed to help you review practical and proven techniques and processes guaranteed to make your search, hiring and retention stronger, and in doing so, help sustain your company’s vision, reputation and continued success.
Pool & Hot Tub Alliance
PHTA courses start Saturday with on-site exams offered Tuesday, Nov. 15 in two time slots. You must preregister for the classes at phta.org/education. Be sure to submit your certification application for approval and pay the application fee two weeks before the event.
Certified Maintenance Specialist Course
Saturday, Nov. 12 – Monday, Nov. 14 8 a.m. – 5 p.m. on Saturday and Sunday 8 a.m. – 12 p.m. on Monday