60 Years of Craftsmanship Meets the Future of Spa Water

For nearly six decades, QCA Spas has been building high-quality hot tubs with the kind of Midwestern craftsmanship that never goes out of style. As the company approaches its 60th anniversary, it continues to push forward with innovations that make spa ownership easier, cleaner, and more rewarding.

One standout: the SaltFresh H₂O system.

A Legacy of Trust, A Future of Innovation

Founded in 1966, QCA Spas has grown from a small-town operation in DeWitt, Iowa to a respected national brand. Through changing markets, rising foreign competition, and evolving technology, one thing has remained constant: a commitment to doing things right.

While many companies chased rapid expansion or outsourced production, QCA Spas doubled down on its made-in-the-USA roots. That legacy of trust and service is what keeps retailers and customers coming back. Now, the company is using that foundation to launch new features that solve common customer pain points.

“There’s a lot of pride in taking a company that’s been around for 60 years next year and finding new ways to grow it. QCA Spas has this great history and reputation, and now we get to put our stamp on it with fresh ideas and modern thinking. We’re not trying to reinvent who we are, we’re building on what works and making it even better for the future. That’s exciting.”

Bob Zerull, president, QCA Spas

The SaltFresh H₂O Advantage

Maintenance is so easy, that’s why everybody loves it. You open the cover and it’s always crystal clear. That is a great advantage for our customers.”

Jim Ketelsen, Vice President, QCA Spas

One of the biggest challenges for spa owners has always been water maintenance. Chemical balances, frequent testing, and harsh odors often detract from the relaxation experience.

QCA Spas saw an opportunity to change that.

With SaltFresh H₂O, QCA Spas has introduced a water care system that simplifies maintenance while delivering softer, fresher-feeling water. The salt system offers a gentler, more natural approach to sanitation—without the heavy chlorine smell or constant chemical adjustment.

Why SaltFresh H₂O is a Game-Changer:

• Soft, gentle water that’s easier on skin and swimsuits
• Significantly reduced need for harsh chemicals
• Saves water by extending the time between drain-and-refill cycles
• Low maintenance experience that customers love

▶️ See for yourself why this is the next best thing in spa water care

Designed for Today’s Customer

Today’s spa shoppers are smarter, busier, and more health-conscious than ever. They want wellness benefits without a complicated setup. That’s why QCA Spas has focused on reducing complexity in both the user experience and the product lineup.

The SaltFresh H₂O system is part of a broader effort to streamline offerings, improve reliability, and help dealers present a clear value proposition.

A Turnkey Partnership for Dealers

QCA Spas isn’t just selling a product—they’re offering a relationship.

Dealers who partner with QCA Spas benefit from responsive support, a simplified parts and warranty system, and direct access to the company’s leadership team. With the addition of SaltFresh H₂O and other 2025 product upgrades, dealers now have more to offer customers without adding complexity to their sales floor.

Though small, we are a forward-thinking company in manufacturing and dealer programs to help them grow in their markets. Our year-over-year growth has been tremendous compared to what I hear across the industry. Are you ready to grow your business with us? Best to contact me at my email address.”

Rick Pettit, Director of Sales, QCA Spas

QCA Spas is also investing in new marketing materials, updated showroom displays, and targeted digital tools to help retailers tell the story of SaltFresh H₂O.

You can’t afford to waste resources, with the uncertainty of the economy. You’ve got to be creative and smart about how you do business. That’s why we focus on efficiency and on working with dealers who think outside the box. When we collaborate with people who share that mindset, we create better products, better experiences, and we can share those wins across our entire dealer network.”

Bob Zerull, president, QCA Spas

▶️ Take a closer look at models featuring SaltFresh

Ready to Grow?

Interested in becoming part of the rapidly growing QCA Spas network?

Interested in becoming part of the rapidly growing QCA Spas network? Reach out today to explore how we can help you grow your business with American-made spas, forward-thinking dealer programs, and responsive personal support. Contact Rick Pettit at rpettit@qcaspas.com to learn more and get started.

Want to know more about the people and mission of QCA Spas and how they became one of the fastest-growing companies in the industry?

▶️ Watch this video as President Bob Zerull and Vice President Jim Ketelsen take you behind the scenes of their journey