Hot Tubs
Watkins Wellness: Refining the Brand Story
Watkins Wellness has restructured how its entry-level hot tubs are positioned, bringing the Freeflow line into the Hot Spring brand to create a more unified showroom story for dealers.
Swim Spas
Dynasty Spas: Finding the Middle Ground
For many backyard buyers, the decision between a pool and a swim spa doesn’t always end with a purchase — it often stalls somewhere in the middle.
Accessories
Clip Problem, Solved
When Logan Dowson owned a hot tub dealership, he regularly heard the same complaints: broken rear cover clips and the hassle of reaching behind the spa to use them.
Chemicals
Haviland’s Creative Chemistry Center
Haviland Enterprises, Inc., a globally recognized chemical manufacturer and distributor, has opened its Creative Chemistry Center, a $7 million, 11,000-square-foot research and development lab in Grand Rapids, Michigan.
Backyard Living
Think Inside the Box
The U.S. sauna market is no longer niche. “In America and the West, sauna is coming out of its infancy and exploding,” says Arash Amini, CEO of Amini’s, with locations in Missouri, Oklahoma and Kansas.
