While the French may be known for their high standards in everything from cuisine to luxury automobiles, they also have an adage: “Le meilleur est toujours le moins cher,” which roughly translates to “The best is always that which is affordable.” French Canadian hot tub manufacturer InnovaSpa is banking on this being a universal concept.
Hot tubs and pools weren’t the only products to see a huge spike in sales. According to market research company NPD Group, sales of outdoor and sports toys saw a 53% increase in 2020, and while that spike may have died down, the demand seems to still be going strong.
Swim spa sales are high dollar — both for the buyer and the hot tub retailer. And while the accessories that go along with a swim spa don’t bring in as much revenue as the swim spa itself, they can make a huge impact in the customer’s overall satisfaction with their expensive swim spa.