Hot Tubs
Be Well Canada Spa: Designed to Stand Out
Founded in Europe in 2005 and established in Canada a decade later, Be Well Canada Spa has spent the last several years steadily expanding its manufacturing footprint and dealer network.
Swim Spas
Clear Winners
As swim spas continue gaining traction for fitness, recovery and low-impact exercise, retailers have an opportunity to expand accessory sales alongside the swim spa experience itself.
Accessories
Airframe Aquatics: The Cover Conversation
Covers often fade into the background of customers’ minds, until they start to fail.
Over time, covers become heavy, waterlogged and difficult to handle, requiring them to be replaced and discarded. Then the cycle starts again. Airframe Aquatics believes that cycle deserves a closer look.
Chemicals
Shifting into Shipping
Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report.
“Consumers choosing to shop online is not a trend our industry can afford to ignore,” says Rene Huston, president of Patio Pleasures Pools & Spas in Sun Prairie and Madison, Wisconsin.
Backyard Living
Is Easy the Next Luxe?
The old vision of a homeowner’s backyard retreat included an expansive lawn and elaborate entertaining spaces. Today, many seek a personal retreat that allows them to focus on their health and wellness goals — without giving up a space that feels luxurious. And, increasingly, “luxury” is being redefined to mean ease of ownership.
