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Well, This Looks Pretty Different

Posted on April 4, 2019 by Editorial Staff

Our first issue devoted almost entirely to marketing We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many have been replaced to make room for articles devoted to marketing. It’s something we’ve never done before, even in our other themed

Posted in Current Issue, Departments, Welcome allied innovations, APSP, Aqua-Quip, Aquafinesse, biolab, Clearon, investindustrial, jacuzzi, Lonza, marketing tips, NC Brands, NSPF, Patricia Diamente, platinum equity, spa parts plus, the pool and hot tub alliance

Your Overlooked Department

Posted on February 6, 2019 by Editorial Staff

Make training a priority in 2019 Coming off the holiday brain fog, I find myself training a new hire. After a long search for some-one to take over sales for our company, I’m so happy to have Kelly Ross on board. I quickly realized, however, how unprepared I am to

Posted in Departments, Welcome employees, Megan Kendrick, trucker shortage

We’ve got big news (again)

Posted on October 29, 2018 by Editorial Staff

Announcing the launch of SpaRetailer Premium The Pool | Spa | Patio Expo always looms large for us. It marks our last issue of the year and the chance to see lots of you in person. But this year feels even more important, for two reasons. First, while this will be

Posted in Departments, Welcome SpaRetailer, welcome

Make the Pieces Fit

Posted on September 30, 2018 by Editorial Staff

Finding your place in the backyard scheme I recently had the pleasure of visiting several hot tub retailers in Seattle. It was fun to see stores in person I’d been writing about in SpaRetailer for years. It was also fascinating to learn how different each business was, despite being

Posted in Departments, Welcome backyard living

My Local Target Has Me Thinking

Posted on August 7, 2018 by SpaRetailer

August/September 2018 from Megan Kendrick on Vimeo. What it’s doing that you should do too Our local Target has been undergoing a major remodel this summer, to the tune of $4.9 million. It’s been fascinating to watch. Target announced it was going to remodel 110 stores in 2018 with an

Posted in Departments, Welcome editor, Megan Kendrick, merchandising