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Posted on November 1, 2019 by Editorial Staff

A busy season, both personally and professionally Retail Stars, one of your — and our — favorite features, is once again upon us. This year, you’ll learn about retailers who have expanded their businesses. For many established companies, expansion is the only avenue for exponential growth. If the numbers have

Posted in Current Issue, Welcome IHTA, International Hot Tub Association, International Pool | Spa | Patio Expo, Megan Kendrick

Selling With One Foot Out the Door?

Posted on September 30, 2019 by Editorial Staff

We cover various backyard living products all year, but this issue is devoted to everything you may sell besides a hot tub. Outdoor products are always a little perplexing to me: While the overwhelming majority of our readers have asked us to continue to write and promote them on our pages,

Posted in Departments, Welcome backyard design, backyard living, backyard products

On the Road Again

Posted on August 5, 2019 by Editorial Staff

Revisiting an old story In 2011, I wrote about the life of hot tub sales reps (bit.ly/2011Reps). I not only liked hearing tales from the road, but I was also fascinated by the rep lifestyle. Far removed from my days in front of a computer and traveling to trade shows

Posted in Departments, Welcome manufacturer reps, the rep life

The Ever Growing Hot Tub Industry

Posted on June 3, 2019 by Editorial Staff

I’ve got expansion on my mind I’m not sure if you’ve noticed, but we’ve had a theme for our Stores section this year: Each one we talk to has recently expanded. For this issue, the theme is moving stores, adding stores and expanding existing stores. It is fascinating to see

Posted in Departments, Welcome expanding retailers, growing business, Legendary Pools & Spas, Matthew Markiton, nordic hot tubs

Well, This Looks Pretty Different

Posted on April 4, 2019 by Editorial Staff

Our first issue devoted almost entirely to marketing We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many have been replaced to make room for articles devoted to marketing. It’s something we’ve never done before, even in our other themed

Posted in Departments, Welcome allied innovations, APSP, Aqua-Quip, Aquafinesse, biolab, Clearon, investindustrial, Jacuzzi, Lonza, marketing tips, NC Brands, NSPF, Patricia Diamente, platinum equity, spa parts plus