Issues

Artificial intelligence offers new ways for spa retailers to improve efficiency, organize information and solve long-standing business challenges. But as AI-generated content becomes harder to distinguish from reality, industry knowledge, genuine customer relationships and trust are more valuable than ever.
In this issue of SpaRetailer, we look at how businesses can use AI thoughtfully, what today’s hot tub buyers expect and why authenticity remains essential to establishing your company as a trusted expert.

The newest issue of SpaRetailer explores how today’s spa retailers are adapting in a market where growth looks different than it did just a few years ago.

This issue of SpaRetailer takes a forward-looking approach to one of the most critical drivers of dealership growth: lead generation. While the industry celebrates major milestones — including Caldera Spas’ 50th anniversary, Master Spas’ 30 years, Softub’s 40 and QCA Spas’ 60 — the focus here is on what sustains businesses beyond those achievements.

Every other year, SpaRetailer’s Power Women feature highlights the women whose leadership strengthens the hot tub and wellness industry — not through titles alone, but through the way they build teams, grow businesses and shape lasting relationships.

Join us as we look back on how far the hot tub industry has come — and where it’s headed next. This issue celebrates the innovators and retailers who built the foundation of the business and continue to drive it forward today. From honoring industry pioneers and exploring the legacy of the Jacuzzi family to highlighting this year’s Retail Stars and the exciting new PHTA Center of Excellence, this issue is all about progress, passion and community.

Join us in celebrating the best of the pool and spa industry. In this issue of SpaRetailer, we spotlight our second annual 30 Under 40, recognizing young professionals shaping the future of the business. We’re also looking ahead to the Pool | Spa | Patio Expo and honoring the newest Hot Tub Hall of Fame inductees:


Alice Cunningham (Olympic Hot Tub)

Joe King (King Technology)

The Jacuzzi family

The August/September edition of SpaRetailer dives into event marketing, top sellers, and tips to sustain momentum. Publisher Megan Kendrick uncovers the rich, surprising history of swim spas. Explore science-backed insights, leadership shakeups at Jacuzzi and May Manufacturing, and Expo updates.

Explore how hot tub retailers are overcoming current obstacles by leveraging creative solutions such as finding recurring revenue streams, optimizing financing, and ensuring a speedy response to customer inquiries.

The industry grapples with tariff unknowns, keep yourself healthy and join the IHTA!

Meet our 2024 Hot Tub Hall of Fame Inductees

Wrapping up our last issue of 2024 we announce the first inductees into the Hot Tub Hall of Fame! We continue our succession planning series, and cover both the PSP and Pool & Spa Show.

30 Under 40 is here! Our new annual program launches in this issue of SpaRetailer. Plus, we continue our succession planning series.