The 3 Pillars of Clean Spa Water
While it’s not exactly rocket science, there’s something of a three-part equation for maintaining good water quality in a hot tub: circulation + filtration + water chemistry.
Shifting into Shipping
Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report.
“Consumers choosing to shop online is not a trend our industry can afford to ignore,” says Rene Huston, president of Patio Pleasures Pools & Spas in Sun Prairie and Madison, Wisconsin.
Haviland’s Creative Chemistry Center
Haviland Enterprises, Inc., a globally recognized chemical manufacturer and distributor, has opened its Creative Chemistry Center, a $7 million, 11,000-square-foot research and development lab in Grand Rapids, Michigan.
Filter Fix
For many hot tub owners, cleaning filters feels frustrating, time-consuming and easy to put off. The task is not high on their weekend to-do list. Some buyers even tune out during the sales pitch — hearing only “low maintenance … every three months” — and assume if a filter looks clean, it is.
Let’s Talk Chemicals
Words like “oxidation,” “alkalinity” and “pH” may leave some customers running for the door. For those tuning out when it comes to buying chemicals, try toning down the jargon.
More than Maintenance
For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity.
Ahh!some: From Grime to Gleam
What’s the best thing about the Ahh!some Watercare line of products? For Jim Parker, it’s the simplicity.
Serum: SuperSoft Success
Serum SuperSoft, recently introduced by Serum Watercare and built on years of development and feedback from dealers, aims to improve the hot tub ownership experience while driving long-term profitability for retailers.
Spazazz: A Scented Solution
Imagine transforming your hot tub into a sanctuary of soothing scents while simultaneously keeping the water crystal clear. That’s the promise behind Spazazz’s Aroma Spa Shock, the latest innovation from the Utah-based aromatherapy company.
Clearing the Confusion
When treating a hot tub, one of the most common issues is discolored water, which can range from a common yellow or green to even brown, orange or black.
The Chlorine Breakdown
Let’s explore the differences and relationships between the types of chlorine — free, combined and total.
Water and Electricity Costs
When helping people with water care, we often run into situations, such as cloudy water from bather overload and abuse, where the simplest and fastest way to fix the issue is to drain and refill a spa.