When a customer walks into a showroom, they usually have a vision of what they want and a budget they hope will buy it. The vision is vivid, and the budget is often set before they understand what a spa costs and which features will matter long after delivery day. That is where the upgrade conversation begins.
Founded in Europe in 2005 and established in Canada a decade later, Be Well Canada Spa has spent the last several years steadily expanding its manufacturing footprint and dealer network.
Watkins Wellness has restructured how its entry-level hot tubs are positioned, bringing the Freeflow line into the Hot Spring brand to create a more unified showroom story for dealers.
MasterSpas has revived a popular feature from its early 2000s lineup — this time with updated engineering and controls.
For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
Viking Spas has built its reputation on quality and reliability, and with the release of its new Elite series models — the Apex and Ascent — the company has taken a decisive step forward in design, features and dealer support.
When it comes to hot tubs, comfort and convenience are key. With the 2025 redesign of its Twilight Series and the debut of the Master Clear Salt System, Master Spas is focused on those very principles.
After dedicating 42 years to building some of the industry’s most notable designs in custom swimming pools and spas, Kevin Sparks could have retired and lived out his days perfecting his golf swing or casting a fishing line in some seaside town.
Watkins Wellness has been perfecting its saltwater sanitization system since it introduced ACE Saltwater in 2010. In 2019, the company launched a reimagined saltwater system under the FreshWater brand and has been building on its capabilities since.
For hot tub owners, one of the most consistent pain points is water care, but the Jacuzzi True Water system aims to ease that burden.
Deep in the heart of Iowa, QCA Spas has been a player in the hot tub industry for decades, evolving from a small, family-run business into a modern, thriving company.