Operations
Extended Service Contracts
As spa prices climb and consumers spend more time researching purchases, retailers are looking for easy ways to add value beyond the product itself. One option some dealers are introducing is the extended service contract.
Marketing
Finding the Right Marketing Partner
In Part 1 of this series, we discussed how to evaluate your marketing agency relationship and identify warning signs that may indicate it’s time for a change.
If you’ve reached that conclusion, the next question is obvious: How do you find the right agency partner?
Merchandising
Your Store’s Vibe Matters More Than Good Looks
When I walk into a spa store, I immediately get a vibe about whether I want to stay and shop or turn around and leave.
That vibe is made up of countless elements that hit us at once: lighting, smells, colors, layout and more. Within seconds, we’re deciding not only where to walk, but whether this store feels like it can meet our needs. Good signage and sight lines can help, especially for customers who are new to buying a hot tub and may have no idea where to start.
Insiders
What task do you wish you had delegated years earlier?
SpaRetailer Insiders: What task do you wish you had delegated years earlier?
Coaching
The Hidden Power of Leadership Language
The secret to influencing the people we lead isn’t changing them; it’s changing the way we think, speak and communicate as leaders.
