Operations
Pulse Check
Before you chase new leads, do a pulse check on your cold ones. “We treat ‘cold’ as inactive — not dead — and maintain systems to reengage them,” says.
Marketing
Agency Matters
In my roles at Watkins Wellness and the American Red Cross over the last 30 years, I’ve hired, managed and parted ways with dozens of agencies, and for the past decade, I have led an agency focused largely on the hot tub retail category.
That experience has reinforced one thing: Agencies can be tremendously valuable partners when the relationship is working well.
Merchandising
Making Your Inventory Work for You
“That’s the way we’ve always done it.”
If that’s your approach to inventory organization, it’s time to up your game, says Mel Selway, president of P.A.R.T.S., a business systems analysis company based in Sahuarita, Arizona.
Insiders
What has changed most about today’s hot tub buyer compared to 5 or 10 years ago?
SpaRetailer Insiders: What has changed most about today’s hot tub buyer compared to 5 or 10 years ago?
Coaching
The Hidden Cost of Avoidance
Avoiding accountability conversations doesn’t make problems go away; it just delays them. And the longer they’re delayed, the more they quietly drain a business of energy, focus, alignment and revenue.
