Merchandising – SpaRetailer.com

All Are Welcome

Posted on September 30, 2019 by Editorial Staff

Signs, accessibility, environment contribute to making customers feel welcomeBy Linda Cahan When a potential customer sees your ads or your store, do they feel comfortable coming to shop if they know they are perceived as different? How are you saying ‘You are welcome here’ to people of all races, ages,

Posted in Current Issue, Departments, Merchandising all are welcome, merchandising, retail environment, retail merchandising, welcoming environment

Parking Lot Profits

Posted on August 5, 2019 by Editorial Staff

Bullfrog Spas of Northern Utah tent sale Hot tub tent sales need big visuals to attract customersBy Linda Cahan You’re driving along listening to the radio, when ahead you see a big white tent with banners waving in the wind. There wasn’t one there yesterday. Curiosity takes over, and you

Posted in Departments, Merchandising Bullfrog Spas of Northern Utah, Lifestyles Hot Tubs, merchandising, retail merchandising, tent sales

Crazy About Clutter

Posted on June 3, 2019 by Editorial Staff

KonMarie your hot tub store By Linda Cahan If you aren’t watching “Tidying Up with Marie Kondo” on Netflix, you probably know someone who is — and annoying you with comments like, “Does that chair spark joy for you?” Kondo believes each item in your home should have a purpose

Posted in Departments, Merchandising declutter, KonMarie, Marie Kondo, merchandising, spark joy

Train to Maintain

Posted on February 6, 2019 by Editorial Staff

Make daily upkeep a must-do choreBy Linda Cahan Your employees should be trained in the art of keeping your store in top shape. Clutter, dust and stains visually degrade your store and your merchandise. Sticky shelves or dust on products says you’re not busy, and these products don’t sell well.

Posted in Departments, Merchandising cleaning, daily upkeep, employee chores, employee responsibilities, Linda Cahan

Let’s Get Visual

Posted on October 29, 2018 by Editorial Staff

Selling to people of all ages by Linda Cahan On Nov. 1, I’ll be speaking at the International Pool | Spa | Patio Expo in Las Vegas at the semi-awake time of 7:30 a.m. My topic is pool/spa/patio store visual merchandising for people of all ages. When you design, renovate

Posted in Departments, Merchandising selling to all ages, visual merchandising