Merchandising – SpaRetailer.com

What’s a CVSM?

Posted on August 1, 2018 by Editorial Staff

A visual standards manual can make your store looks its best by Linda Cahan A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look and feel of your stores. A CVSM details how a store should look and how to

Posted in Current Issue, Departments, Merchandising Custom Visual Standards Manual, CVSM, Linda Cahan, merchandising

Experiential Retail in Your Spa Store

Posted on June 6, 2018 by SpaRetailer

Last issue we talked about what experiential retail is, here’s how you can easily implement it By Linda Cahan A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or two in your store observing customer behavior. That person can also

Posted in Departments, Merchandising customer service, experience, experiential retail

Experiential Retail

Posted on March 30, 2018 by SR Editorial

Give customers a shopping trip they’ll remember by Linda Cahan Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to bring people into stores not only to shop, but to have a memorable experience. Experiential retail wasn’t a buzzword; it

Posted in Departments, Merchandising customer experience, experiential retail, Linda Cahan, merchandising

Start with Hello

Posted on February 1, 2018 by SR Editorial

How you greet customers is just as important as how your store looks By Linda Cahan I recently walked into a RV store to take photos for an upcoming seminar. I had permission to take the photos, but wanted to say hello and introduce myself to the staff. I was

Posted in Departments, Merchandising customer service, greetings, Linda Cahan, secret shopper

Most Attractive Design Trends

Posted on October 30, 2017 by SR Editorial

Six nonfads hot tub retailers can implement By Linda Cahan Trendy is not the first thing that comes to mind when you think of a spa store. “Nice,” “attractive” and “clean” all come to mind (hopefully) but trendy, not so much. Trends in retail tend to move very slowly, which

Posted in Departments, Merchandising green design, local, mood lighting, seasonal design, store design