Signs, accessibility, environment contribute to making customers feel welcomeBy Linda Cahan When a potential customer sees your ads or your store, do they feel comfortable coming to shop if they know they are perceived as different? How are you saying ‘You are welcome here’ to people of all races, ages,
Bullfrog Spas of Northern Utah tent sale Hot tub tent sales need big visuals to attract customersBy Linda Cahan You’re driving along listening to the radio, when ahead you see a big white tent with banners waving in the wind. There wasn’t one there yesterday. Curiosity takes over, and you
KonMarie your hot tub store By Linda Cahan If you aren’t watching “Tidying Up with Marie Kondo” on Netflix, you probably know someone who is — and annoying you with comments like, “Does that chair spark joy for you?” Kondo believes each item in your home should have a purpose
Make daily upkeep a must-do choreBy Linda Cahan Your employees should be trained in the art of keeping your store in top shape. Clutter, dust and stains visually degrade your store and your merchandise. Sticky shelves or dust on products says you’re not busy, and these products don’t sell well.
Selling to people of all ages by Linda Cahan On Nov. 1, I’ll be speaking at the International Pool | Spa | Patio Expo in Las Vegas at the semi-awake time of 7:30 a.m. My topic is pool/spa/patio store visual merchandising for people of all ages. When you design, renovate