Merchandising – SpaRetailer.com

Experiential Retail

Posted on March 30, 2018 by SR Editorial

Give customers a shopping trip they’ll remember by Linda Cahan Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to bring people into stores not only to shop, but to have a memorable experience. Experiential retail wasn’t a buzzword; it

Posted in Current Issue, Departments, Merchandising customer experience, experiential retail, Linda Cahan, merchandising

Start with Hello

Posted on February 1, 2018 by SR Editorial

How you greet customers is just as important as how your store looks By Linda Cahan I recently walked into a RV store to take photos for an upcoming seminar. I had permission to take the photos, but wanted to say hello and introduce myself to the staff. I was

Posted in Departments, Merchandising customer service, greetings, Linda Cahan, secret shopper

Most Attractive Design Trends

Posted on October 30, 2017 by SR Editorial

Six nonfads hot tub retailers can implement By Linda Cahan Trendy is not the first thing that comes to mind when you think of a spa store. “Nice,” “attractive” and “clean” all come to mind (hopefully) but trendy, not so much. Trends in retail tend to move very slowly, which

Posted in Departments, Merchandising green design, local, mood lighting, seasonal design, store design

Outdoor Lighting for Better Living

Posted on October 1, 2017 by SR Editorial

Use lighting to enhance your outdoor living products by Linda Cahan Outdoor living areas are the new décor frontier. They are a great opportunity for your stores to offer new shopping opportunities and make your showrooms shine. In a previous column, I talked about how to create an outdoor living

Posted in Departments, Merchandising backyard living, fans, LED, Linda Cahan, merchandising, outdoor lights, pergola, string lights, wet-test

Experiential and Sensory Design

Posted on July 31, 2017 by SR Editorial

Engage all of your customers’ senses by Linda Cahan Every decade or so, a new term is coined to ensure retail success. In the last few years, the term has been “experiential design.” You may wonder what customers were doing before: Were they not experiencing your store? Chances are, they

Posted in Departments, Merchandising engaging senses, Linda Cahan, scent, sound, touch