Merchandising – SpaRetailer.com

Train to Maintain

Posted on February 6, 2019 by Editorial Staff

Make daily upkeep a must-do choreBy Linda Cahan Your employees should be trained in the art of keeping your store in top shape. Clutter, dust and stains visually degrade your store and your merchandise. Sticky shelves or dust on products says you’re not busy, and these products don’t sell well.

Posted in Departments, Merchandising cleaning, daily upkeep, employee chores, employee responsibilities, Linda Cahan

Let’s Get Visual

Posted on October 29, 2018 by Editorial Staff

Selling to people of all ages by Linda Cahan On Nov. 1, I’ll be speaking at the International Pool | Spa | Patio Expo in Las Vegas at the semi-awake time of 7:30 a.m. My topic is pool/spa/patio store visual merchandising for people of all ages. When you design, renovate

Posted in Departments, Merchandising selling to all ages, visual merchandising

It Can Be Done

Posted on September 30, 2018 by Editorial Staff

Simple, cost-effective changes from a real renovation By Linda Cahan I’ve been visiting local spa stores to prepare for my seminars at the International Pool | Spa | Patio show in Las Vegas and The Pool & Spa Show in Atlantic City. I stopped into Spas of Oregon in Gladstone,

Posted in Departments, Merchandising backyard living, hot tub dealers, merchandising, pro tips, retail sales

What’s a CVSM?

Posted on August 1, 2018 by Editorial Staff

A visual standards manual can make your store looks its best by Linda Cahan A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look and feel of your stores. A CVSM details how a store should look and how to

Posted in Departments, Merchandising Custom Visual Standards Manual, CVSM, Linda Cahan, merchandising

Experiential Retail in Your Spa Store

Posted on June 6, 2018 by SpaRetailer

Last issue we talked about what experiential retail is, here’s how you can easily implement it By Linda Cahan A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or two in your store observing customer behavior. That person can also

Posted in Departments, Merchandising customer service, experience, experiential retail