We are going through the best of times and the worst of... Read More
I have visited many spa stores in the Pacific Northwest thanks to... Read More
In your customers’ minds, spring starts in April no matter what’s happening... Read More
The largest and potentially most lucrative category taking up precious space in... Read More
For 25 years, Global Shop, a huge visual merchandising and store design... Read More
When a potential customer sees your ads or your store, do they... Read More
You’re driving along listening to the radio, when ahead you see a... Read More
If you aren’t watching “Tidying Up with Marie Kondo” on Netflix, you... Read More
Your employees should be trained in the art of keeping your store... Read More
On Nov. 1, I’ll be speaking at the International Pool | Spa... Read More
I’ve been visiting local spa stores to prepare for my seminars at... Read More
A Custom Visual Standards Manual, or CVSM, is one of the best... Read More
