The Signature Display
Very few customers walk into a hot tub store expecting to be impressed by the displays, which gives store owners a powerful opportunity to surprise them and make the space memorable.
Move It, Move It
Movement creates interest, and interest creates sales. Whenever sales are slow, take a cue from the song “I Like To Move It” from the “Madagascar” movies. Rearranging your showroom can energize you, your staff and your customers. So, move it, move it!
Do It Now
Whenever I read an article that comes with an intriguing headline like “At What Age are You Happiest?” I skim several paragraphs down to get the answer.
Critters on the Clock
Experiential retail is all about creating memorable, positive in-store experiences that lead to sales and repeat business.
Stand Out from the Crowd
If you participate in an off-site event like a home show or state fair, carefully consider your setup and how you will make your business stand out. Every hot tub needs a sign on or right next to each unit. The repetition of your name and logo is essential for customers’ memory.
Winter Wisdom
As the heat of summer fades and chilly autumn breezes blow in, your customers may have questions about preparing their hot tub for winter.
Wake Up Before They Go
Learning the hot tub business can be a challenge and for your employees, the learning curve can be high — as can the rewards.
Try Before You Buy
Do you give your customers a “try before you buy” experience? Having a broad selection plus knowledgeable sales and service people gives you an edge and customers a better chance to buy the product that is right for them.
Visual Merchandising 101
It’s that time of year again — spring cleaning. Whether you dread it or love it, there are good reasons to embrace this ritual, and they all add up to increased sales.
Daily Deeds
Does your sales staff move and clean the shelved products when they’re not with a customer? Or are they staring at their phones?
Make Your Wishes Come True
The things keeping you from making your design wishes come true are time, money and space. The way to make any one of these happen is to pick one, set a deadline and go to work.
Outdoor Comfort
Almost every time I open my local Newspaper or a lifestyle magazine, there is an article or two about patio or backyard living options.