Sponsored Content

  • Setting the Standard

    ByInternational Hot Tub Association

    The International Hot Tub Association, an affiliate of the Pool & Hot Tub Alliance, works at the local, state, national and international levels to protect your business, promote fair regulation and ensure industry voices are heard where it matters most. One of the guiding forces behind IHTA is the IHTA Engineering Committee, comprised of 16 volunteers who serve as the technical front line for the portable spa industry.

  • Built to Last, Ready to Grow

    ByGary Metivier

    As QCA Spas prepares to celebrate its 60th anniversary, the company is doing more than reflecting on the past—it’s building on a legacy. What began in 1966 as a Midwestern manufacturing vision has become one of the spa industry’s most trusted names. And today, QCA Spas is growing faster than ever by focusing on what has always set it apart: Made-in-America quality, smart innovation, and a commitment to real relationships.

  • Simplifying Water Chemistry: FROG®’s New Balancing Basics Kit Takes the Guesswork Out of Hot Tub & Swim Spa Care

    ByKing Technology

    Revolutionary all-in-one solution addresses top customer pain points

    For spa retailers, few customer service calls are as frequent—or as frustrating—as those about water chemistry problems. Cloudy water, pH imbalances, foam issues, and mysterious odors consistently top the list of hot tub & swim spa owner complaints, often leading to customer dissatisfaction and complex service calls. King Technology’s new FROG® Balancing Basics™ Kit promises to change that dynamic entirely.

  • The WOW Factor

    ByInternational Hot Tub Association

    Women of Water (WOW) was developed to amplify voices, support career advancement and ensure the next generation of industry leaders reflects the diversity of our communities and clients. Through education, mentorship and peer-to-peer networking, the initiative is empowering women and encouraging them to stay in the industry, assume leadership roles and build confidence.

  • Center of Excellence: Learn, Grow, Advance

    ByInternational Hot Tub Association

    “The pool and hot tub industry is evolving with the introduction of new technologies and innovations, while increased competition for qualified talent threatens operations and growth,” says Sabeena Hickman, president and CEO of the Pool & Hot Tub Alliance. “Professional development and continuing education are the only way forward to thrive in this highly competitive environment.”

  • Turn Old Models Into New Sales: 10 Strategies to Move Year-End Inventory

    ByDan McManus

    As fall hits and Q4 races to the finish, one question looms:

    What’s your plan to clear out this year’s inventory before the new models land?

    Those remaining models from earlier in the year don’t have to hold you back. They can set you up for a strong finish. With the right strategy, old inventory becomes the key to new sales and strengthening cash flow before the year ends. These strategies will turn aging inventory into opportunity, so you step into the new year ahead of the curve.