Businesses have plethora of marketing tools on 15-year-old social media platformBy Kim Patterson These days small-business owners are aware that Facebook is an option for advertising, but many don’t take advantage of, or even know about, the numerous business tools Facebook has to offer. “Obviously, some business owners don’t have
Fiesta Pools & Spas in Tulsa, Oklahoma How to market outdoor products alongside hot tubsBy Hannah Brashers In warm seasons and climates, the backyard is the place to be for grilling with family, playing yard games and lounging on patio furniture. During these months, spa retailers have a huge opportunity
Claiming and managing your Google My Business listing is a critical part of lead generationBy Michelle L. Cramer Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is “Google.” So when it comes to customers finding your business listing, the Google My Business
Considerations for a grand opening at your new location By Kandice Matteson Drawing customers to a new retail location may not be as easy as coaxing them into a hot tub. It’s not as simple as cutting a ribbon and instant sales. But you can host a celebration at your
Looking to breathe new life into your marketing strategy? These books may be the key. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known in the pool and spa industry, you have likely heard about this book and Sheridan.