Considerations for a grand opening at your new location By Kandice Matteson Drawing customers to a new retail location may not be as easy as coaxing them into a hot tub. It’s not as simple as cutting a ribbon and instant sales. But you can host a celebration at your
Looking to breathe new life into your marketing strategy? These books may be the key. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known in the pool and spa industry, you have likely heard about this book and Sheridan.
The appeal of air-filled advertising that floats and flies outside your store From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple in a hot tub on the roof of a spa
Television advertising may still be a good move for your target marketBy Angela Wakefield Business owners know it’s important to keep up with the latest advertising methods, but traditional routes like television commercials might also be worth pursuing. The number of television viewers in America today is more than 119
Using geolocation marketing to increase focused traffic By Kim Patterson Geolocation technology can help you hone in on people who are right in your area, even if they’re just there for a short time. For those who are unfamiliar with geolocation marketing, the term (as well as geomarketing and geofencing)