In Part 1 of this series, we discussed how to evaluate your marketing agency relationship and identify warning signs that may indicate it’s time for a change.
If you’ve reached that conclusion, the next question is obvious: How do you find the right agency partner?
In my roles at Watkins Wellness and the American Red Cross over the last 30 years, I’ve hired, managed and parted ways with dozens of agencies, and for the past decade, I have led an agency focused largely on the hot tub retail category.
That experience has reinforced one thing: Agencies can be tremendously valuable partners when the relationship is working well.
You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.
Lead magnets can generate sales, especially when they provide value to the customer.
With new marketing channels popping up constantly — from trending social platforms to podcasts and local influencers — it’s hard to know which are worth trying. Are these tools actually a good fit for hot tub businesses?
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
There are many ways for a business to thank its clients and partners — from thoughtful notes to discounts. But one Alabama-based company has taken a more unique approach.
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
When it comes to selling hot tubs, the difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.
A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.