Portsmouth, New Hampshire-based Great Bay Spa & Sauna is one company that’s on the leading edge of e-commerce, thanks to its website at greatbayspas.com.
A drip campaign is a series of automated emails sent to potential and current customers. Each message shares information that might be useful or interesting to the audience, based on a particular topic or customer activity.
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.