Monetize Your Customer List
You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.
The Sales Postmortem
In the spa industry, not every “almost” becomes a sale.
You thought you had the customer. The conversations were strong. The rapport was there. And then, … silence. Or worse, they bought from someone else.
Lead the Way
Lead magnets can generate sales, especially when they provide value to the customer.
Heating Up and Cooling Down
Hot, cold or cold, hot — whichever order you choose, combined hot tub-cold plunge units are giving homeowners an easier way to experience contrast therapy without separate systems.
Don’t Change the Channel … or Maybe, Do!
With new marketing channels popping up constantly — from trending social platforms to podcasts and local influencers — it’s hard to know which are worth trying. Are these tools actually a good fit for hot tub businesses?
Selling in the Slump
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
Soak Up the Season
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
The Automation Advantage
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
Spa Sales Floors Go Digital
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
Selling the Spa Experience
A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.
Master Spas: Sweat it Out
Things are heating up in the Master Spas and Michael Phelps partnership.
Balboa: Chill Out
When it came time to design the Clim8zone II heat pump, Balboa Water Group had a long list of features that to many might seem contradictory, if not impossible.