Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
JoinedSeptember 21, 2022
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Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.
Things are heating up in the Master Spas and Michael Phelps partnership.
When it came time to design the Clim8zone II heat pump, Balboa Water Group had a long list of features that to many might seem contradictory, if not impossible.
Retailers are always on the lookout for merchandise that can transform the hot tub experience without adding to energy bills.
For customers, a backyard pizza oven offers more than just convenient access to fresh, hot pizza. It fosters a sense of community and enhances outdoor gathering spaces.
Spa companies may need to get creative when considering ways to bring in customers and move inventory.
Over the last year, Cunningham has noticed spa lifts becoming more popular, but many spa retailers and manufacturers have overlooked accessibility products, she says.
For some, a beautiful outdoor hot tub needs a few things: a deck, a cover and without a doubt, twinkling lights.