Current Issue – SpaRetailer.com

Well, This Looks Pretty Different

Posted on April 4, 2019 by Editorial Staff

Our first issue devoted almost entirely to marketing We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many have been replaced to make room for articles devoted to marketing. It’s something we’ve never done before, even in our other themed

Posted in Current Issue, Departments, Welcome allied innovations, APSP, Aqua-Quip, Aquafinesse, biolab, Clearon, investindustrial, jacuzzi, Lonza, marketing tips, NC Brands, NSPF, Patricia Diamente, platinum equity, spa parts plus, the pool and hot tub alliance

Read to Lead

Posted on April 3, 2019 by Editorial Staff

Looking to breathe new life into your marketing strategy? These books may be the key. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known in the pool and spa industry, you have likely heard about this book and Sheridan.

Posted in Current Issue, Departments, Marketing Guerrilla Marketing, Jay Conrad Levinson, Marcus Sheridan, marketing books, Michael E Gerber, The E Myth Revisited, The Road to Recognition, The Tipping Point Malcom Gladwell, They Ask You Answer

From the Archives

Posted on April 3, 2019 by Editorial Staff

The appeal of air-filled advertising that floats and flies outside your store From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple in a hot tub on the roof of a spa

Posted in Current Issue, Departments, Marketing Bullfrogs of Layton, Linda Cahan, Shawn Maynard

Change of Leadership at Coast

Posted on April 1, 2019 by Editorial Staff

Patricia Diamente takes the reigns from founder By Megan Kendrick It took 15 months for Coast Spas to find Patricia Diamente, the woman who will replace outgoing CEO Don Elkington, who helmed the company for 22 years. Diamente worked 15 years in consumer bath products and has largely spent her

Posted in Current Issue, Departments, Insiders, Profile Coast Spas, Don Elkington, Patricia Diamente

What Tesla Knows

Posted on April 1, 2019 by Editorial Staff

The battery maker is changing the way products are marketed. The hot tub industry should pay attention.by Andrew Lisa Elon Musk is changing the nature of transportation both on earth and in the cosmos. His aerospace manufacturing and space transportation company, SpaceX, ferries supplies and soon astronauts (and maybe even

Posted in Current Issue, Features Aqua-Quip, artic spas, blue falls manufacturing, elon musk, falcon heavy rocket, jacuzzi, Jacuzzi Hot Tubs, south shore gunite pools and spas, spaboy, spaceX, tesla