Our first issue devoted almost entirely to marketing We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many have been replaced to make room for articles devoted to marketing. It’s something we’ve never done before, even in our other themed
Looking to breathe new life into your marketing strategy? These books may be the key. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known in the pool and spa industry, you have likely heard about this book and Sheridan.
The appeal of air-filled advertising that floats and flies outside your store From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple in a hot tub on the roof of a spa
Patricia Diamente takes the reigns from founder By Megan Kendrick It took 15 months for Coast Spas to find Patricia Diamente, the woman who will replace outgoing CEO Don Elkington, who helmed the company for 22 years. Diamente worked 15 years in consumer bath products and has largely spent her
The battery maker is changing the way products are marketed. The hot tub industry should pay attention.by Andrew Lisa Elon Musk is changing the nature of transportation both on earth and in the cosmos. His aerospace manufacturing and space transportation company, SpaceX, ferries supplies and soon astronauts (and maybe even