Caldera launches redesign of its top line offering, helping to keep them at the forefront of consumer tastes and bringing them more in line with the overall brand.
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
A two-minute video changed the mindset of 11 Pennsylvania students toward manufacturing, specifically in the hot tub industry.
Don Riling’s first encounter with Olympic Hot Tub came from seeing the company’s advertisements in the program for the Seattle Men’s Chorus, of which he was a member.
The sampling offered below of six established hot tub professionals is proof positive that women’s leadership is a lifeblood for the industry. As the saying goes, “If you can see it, you can be it.”
What holds some women back from stepping into their full power and authority as leaders.
"One short-lived, COVID-induced change I saw was customers willing to give up on quality and choices for whichever hot tub could be delivered the fastest."
Annis tracks KPIs regularly through the company’s Evosus (business management and POP software made for the hot tub and pool industries) database, which it uses to run sales reports and manage accounting.
Several milestones hit the private equity world in recent years. In 2021, a record 24,722 deals were announced and a record $1.32 trillion dry powder (or cash that was free to be invested) was still undeployed as of September 2021.
It took Isotec International many years to perfect a polyurethane that could replace the typical polyester resin used to back...
The green and blues we see when viewing our planet from space are among the most popular colors worldwide. Green can represent growth and nature while blue can remind us of water and the sky on a nice day.
When Larry and Erma Pettis founded Pettis Pools and Patio in 1962 in East Rochester, New York, they established a philosophy of providing quality products at a fair price and offering the best, most professional service in a timely manner.
