Hidden Revenue
Rising costs. Tightening margins. Quieter showrooms.
Retailers’ instincts may tell them to chase more customers, but examining business operations can reveal a more immediate opportunity: increasing revenue from existing customers.
From Inquiry to Install
In the spa industry, a strong sales process isn’t optional — it’s everything. What happens before the final payment makes or breaks the sale. Retailers who actively listen, ask thoughtful questions and exceed delivery expectations will earn the sale while building a flourishing reputation.
Freshen Up
In an era where shoppers are more likely to order online than walk into a store, creating a captivating showroom is essential. For retailers, this means the store must offer something the internet cannot. Consumers often look for fast, convenient and exciting shopping, so quick store refreshes can be a game changer.
Pop-up Payoff
The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.
Savvy Spa Storage Solutions
A sparkling hot tub tucked into a meticulously manicured backyard can look like the perfect retreat — until the reality of soggy towels, scattered chemicals and a tossed-aside cover turns the sanctuary into cluttered chaos.
The Hot Tub Hustle
Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.
Alive & Well
Every day, hot tub retailers promote wellness and good health.
Yet, as busy business owners, it’s easy to let their personal wellness fall to the wayside. A healthy lifestyle helps business owners stay sharp, make effective decisions and handle stress better and is a must, according to some of the industry’s top retailers.
Analyzing Your Market
In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
Retirement at Last
As a wrap-up to our succession series, retirees share what life is like after selling their businesses.
The Recreational Warehouse
When former owner Craig Ecelbarger thinks of the success The Recreational Warehouse has had, he simply smiles.
“It’s hard not to smile,” says Ecelbarger, who is now the director of Florida operations after the company was purchased by Watson’s. “It’s like, ‘Wow, we’re good at this.’
Patio Pleasures
Adrianne Morgan, vice president of retail operations of the Wisconsin-based pool and spa company, says watching the relationships between customers and her staff develop is the best part of the business.
Ultra Modern Pool & Patio
You could say Rita Rowlen grew up in the hot tub industry.
When Rowlen’s father, Cecil Schniepp, started his swimming pool construction and retail business in 1954, he had high hopes his seven kids would work in the family business.