SpaRetailer

Today’s Hot Tub Buyer
The modern hot tub buyer isn’t simply shopping for a spa. By the time customers enter the showroom, they’re looking for validation, reassurance and the easiest…
AI in Business: Smarter, Faster and Still Human
The spa business has always been a people business. From the first showroom visit to the final installation, success is built on relationships, trust and…
Shifting into Shipping
Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report. “Consumers choosing…
Airframe Aquatics: The Cover Conversation
Covers often fade into the background of customers’ minds, until they start to fail. Over time, covers become heavy, waterlogged and difficult to handle, requiring them…
Is Easy the Next Luxe?
The old vision of a homeowner’s backyard retreat included an expansive lawn and elaborate entertaining spaces. Today, many seek a personal retreat that allows them…
Making Your Inventory Work for You
“That’s the way we’ve always done it.” If that’s your approach to inventory organization, it’s time to up your game, says Mel Selway, president of P.A.R.T.S.,…
Worth the Money
We can’t fight our evolutionary instincts when it comes to lighting. As animals, we require a sense of safety when we enter a space —…
Clear Winners
As swim spas continue gaining traction for fitness, recovery and low-impact exercise, retailers have an opportunity to expand accessory sales alongside the swim spa experience…
Be Well Canada Spa: Designed to Stand Out
Founded in Europe in 2005 and established in Canada a decade later, Be Well Canada Spa has spent the last several years steadily expanding its…
Agency Matters
In my roles at Watkins Wellness and the American Red Cross over the last 30 years, I’ve hired, managed and parted ways with dozens of…
The Hidden Cost of Avoidance
Avoiding accountability conversations doesn’t make problems go away; it just delays them. And the longer they’re delayed, the more they quietly drain a business of…
Know Your Buyer
The customer walking into your showroom in 2026 isn’t shopping for a backyard party prop; they’re on a wellness mission. Dealers who understand that will…
What has changed most about today’s hot tub buyer compared to 5 or 10 years ago?
SpaRetailer Insiders: What has changed most about today’s hot tub buyer compared to 5 or 10 years ago?

King Technology Receives 2026 Business Attraction Project Award for New Missouri Distribution and Manufacturing Facility

Latest Issue

August/September 2026

Artificial intelligence offers new ways for spa retailers to improve efficiency, organize information and solve long-standing business challenges. But as AI-generated content becomes harder to…

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Online Partners

Stores

Great Bay Spa & Sauna
Expansion, culture and customer connection are driving the next chapter of a nearly 50-year-old business

Great Bay Spa & Sauna has been part of the New England hot tub industry since its earliest days. Founded in 1976 by three college friends selling wood hot tubs off trailers at ski mountains, the company grew alongside the industry, becoming one of the region’s long-standing Sundance dealers.

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Unlocking Hidden Revenue
By International Hot Tub Association
For many hot tub retailers, success has traditionally been measured by spa sales. But experienced dealers know long-term stability isn’t just about selling more units;…
Built to Last, Ready to Grow
By Gary Metivier
As QCA Spas prepares to celebrate its 60th anniversary, the company is doing more than reflecting on the past—it’s building on a legacy. What began…
Simplifying Water Chemistry: FROG®’s New Balancing Basics Kit Takes the Guesswork Out of Hot Tub & Swim Spa Care
By King Technology
Revolutionary all-in-one solution addresses top customer pain points For spa retailers, few customer service calls are as frequent—or as frustrating—as those about water chemistry problems. Cloudy…
Turn Old Models Into New Sales: 10 Strategies to Move Year-End Inventory
By Dan McManus
As fall hits and Q4 races to the finish, one question looms: What’s your plan to clear out this year’s inventory before the new models land? Those…