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2024 Hot Tub Hall of Fame Inductees

Steve Hammock

Chris Robinson

Rich Werber

Learn more about the inductees, and congratulate them at HotTubHallofFame.com.

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Analyzing Your Market

In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow. 
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FeaturesCurrent Issue

Stand Out

Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related. 
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Promotion in Motion

For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.
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Operations

Save the Day

In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
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