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is the definitive trade magazine for the hot tub industry and is the only publication dedicated 100% to the editorial needs of hot tub professionals.


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SR Panel

434

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Hot Tub Retailers…

and counting have been interviewed in SpaRetailer since our first issue in 2007.

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Current Issue

Survival Guide

A stress test can produce a playbook for surviving any downturn By Andrew Lisa Sue Rogers of Oregon Hot Tub knows timing is everything. Six weeks after she bought the Portland-based hot tub retail company in April 2008,
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Tales of Sales

Three perspectives on types of ownership transitions By Megan Kendrick Robert Kaplan Bought: Black Pine Spas Robert Kaplan was looking to buy an existing business, but hot tubs were not on his radar. “When hot tubs first came
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Things We Gained in the Fire

The Hot Tub Store helps its community recover Photography by Chris Constantine “There’s a fire down in town. In case it comes up the hill, what do you think I should grab?” This is what Danny Matula called
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Just Hit Record

Using Facebook Live as an effective marketing tool By Michelle L. Cramer When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on
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Accessories Market At a Glance

The top-selling products, and tips to sell them The No. 1 mistake hot tub retailers make when it comes to selling spa-side accessories, some dealers say, is not displaying them at all. “In my experience, a customer needs
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