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When Fred Bachmann’s store won the Locksin-Thompson Dealer of the Year Award at the annual Watkins Wellness conference, he was stunned. The honor recognizes dealers who have shown excellence, leadership and pretty darn good sales.
When the founders of Great Bay Spas & Sauna approached Jamie Burson in late 2019 about buying the company, he was caught off guard. He’d been with the New England retailer since he was 20, working his way up from the warehouse to sales and management, and had always dreamed of owning the business. But when the opportunity came, it suddenly felt real.
When Fiesta Pools & Spas opened in Tulsa, Oklahoma, in 1956, backyard pools were still a novelty, and the hot tub industry as we know it hadn’t even been born. Nearly 70 years later, the company has become a community fixture — a legacy Travis Hogan stepped into when he purchased Fiesta in 2004 at just 28 years old.
Family has always been at the heart of Cada Pools and Spas. For brothers Tom and Brian Cada, carrying forward the business their father started has been as much about honoring tradition as it has been about adapting to change — and now the next generation is finding its place.
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Marketing
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
Operations
The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.



















































