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Steve Hammock

Chris Robinson

Rich Werber

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In 2011, Jacuzzi Hot Tubs of Ontario was born. Now, 13 years and a pandemic later, Wasney’s business is undergoing another rebrand after more than a yearslong process. The Wellness Shop officially launched in February of 2022.
This year marks the 40th anniversary of Water by Design, a family-owned business with four locations across Virginia, including Roanoke, Lynchburg and Christiansburg. The company has evolved into one of the region’s most respected hot tub retailers, thanks to the vision and entrepreneurial spirit of Paul Madden Sr. and his son, Paul Madden Jr.

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A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.

Operations

In the evolving landscape of the modern workplace, understanding Generation Z — those born roughly between the late 1990s and early 2010s — has become crucial.