Building Your Support System
It may be scaling your business, navigating market uncertainties or being thrust into a leadership role. Whatever the catalyst, many spa retailers eventually realize they can’t…
Saun-ic Boom
Sauna sales are up like never before, with roughly 1.5 million U.S. households now owning saunas and adoption growing at about 5% annually as more…
Alice Cunningham
When Alice Cunningham walked away from a prestigious federal career in the mid-1970s to start a hot tub business, her father cried. She had a…
Heating Up and Cooling Down
Hot, cold or cold, hot — whichever order you choose, combined hot tub-cold plunge units are giving homeowners an easier way to experience contrast therapy…
The SOP Update
People are drawn to the spa industry for many reasons, but standard operating procedures (SOPs) usually aren’t one of them. “They’re difficult,” says Brandon Jones, co-owner…
What’s the biggest advantage or challenge you see in taking on the sauna category?
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real…
Freshen Up
In an era where shoppers are more likely to order online than walk into a store, creating a captivating showroom is essential. For retailers, this…
Don’t Change the Channel … or Maybe, Do!
With new marketing channels popping up constantly — from trending social platforms to podcasts and local influencers — it’s hard to know which are worth…
The WOW Factor
Women of Water (WOW) was developed to amplify voices, support career advancement and ensure the next generation of industry leaders reflects the diversity of our…
Power Women
The hot tub industry thrives on problem-solvers, innovators and community-builders — and nowhere is that more evident than in this year’s Power Women. From family…

Simplifying Water Chemistry: FROG®’s New Balancing Basics Kit Takes the Guesswork Out of Hot Tub & Swim Spa Care

February/March 2026

News

MasterSpas Marks 30 Years of Manufacturing Leadership

Online Exclusive | Sponsored Content

Georgia Spa Company Names Joey Gryzenia as Hot Tub for a Hero Recipient

Online Exclusive | Sponsored Content

Simplifying Water Chemistry: FROG®’s New Balancing Basics Kit Takes the Guesswork Out of Hot Tub & Swim Spa Care

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Latest Issue

February/March 2026

Every other year, SpaRetailer’s Power Women feature highlights the women whose leadership strengthens the hot tub and wellness industry — not through titles alone, but…

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Online Partners

Stores

Bachmann’s Pools, Spas and Saunas

When customers walk into a Bachmann’s showroom — whether in Madison or Brookfield, Wisconsin — the first thing they tend to notice is the polish: beautifully staged hot tubs, warm lighting and elegant finishes.

QCA Spas: Small Company, Big Results
By Gary Metivier
There is something big happening in a small town in the heart of America.
Effortless Spa Cleaning Starts with Polaris® Spabot™
By Fluidra
Polaris® Spabot™ automatic spa cleaner brings convenience, efficiency, and sparkling results to homeowners looking for hands-free maintenance with high-end performance—all in a compact design built…
The Digital Dive: Streamlining Your Pool & Spa Business
By Shawna Mesher
To stay ahead of the curve, small businesses are constantly seeking ways to improve efficiency, reduce costs, and gain that competitive edge. Embracing an all-in-one…