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The words “rapid,” “exponential” and “boom” aren’t typically used in the same sentences as “lounge,” “relax” and “recline,” yet for the past three years outdoor furniture manufacturer Ledge Lounger has helped introduce some unique adjective/verb pairings. 
When we don’t feel safe our body can react in various ways, two of these reactions being to feign or to fawn. To “feign” means to pretend or put on a show, and to “fawn” means to seek approval from others. 

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In the spa industry, with its variable busy seasons depending on location, it’s crucial to...

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