Caldera launches redesign of its top line offering, helping to keep them at the forefront of consumer tastes and bringing them more in line with the overall brand.Â
Don Riling’s first encounter with Olympic Hot Tub came from seeing the company’s advertisements in the program for the Seattle Men’s Chorus, of which he was a member.
"One short-lived, COVID-induced change I saw was customers willing to give up on quality and choices for whichever hot tub could be delivered the fastest."
Annis tracks KPIs regularly through the company’s Evosus (business management and POP software made for the hot tub and pool industries) database, which it uses to run sales reports and manage accounting.
