If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
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In today’s uncertain economy, hot tub retailers are facing a delicate balancing act: How do you meet customers where they are financially, protect your margins and keep sales flowing? Emily Chin, head of retail services for Wells Fargo, says the answer often lies in optimizing your financing strategy.
When it comes to selling hot tubs, the difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
After dedicating 42 years to building some of the industry’s most notable designs in custom swimming pools and spas, Kevin Sparks could have retired and lived out his days perfecting his golf swing or casting a fishing line in some seaside town.
Looking beyond one-time sales, spa retailers count on recurring revenue to provide a consistent, reliable source of income to manage expenses, plan for growth and navigate a sometimes uncertain market.
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Platinum Spas announced the launch of its new Luxury Collection of hot tubs, featuring six models that incorporate the company’s latest technology and energy-efficiency advancements.
May Manufacturing, a leading U.S. producer of hot tubs and swim spas, announced the appointment of Josh Cowley as CEO. The company produces Artesian Spas, Marquis Spas, Nordic Hot Tubs, TidalFit Swim Spas and Tropic Seas Spas.
Superior Wellness, a global leader in hot tubs and wellness products, announced its managing director, Rob Carlin, has been recognized on the E2E International 100 Track 2025, published in association with The Independent. Rob earned position No. 36 on the list.
The Pool & Hot Tub Alliance announced the upcoming review and revision of ANSI/APSP/ICC-13 2017 American National Standard for Water Conservation Efficiency in Residential and Public Pools, Spas, Portable Spas and Swim Spas and calls for subject matter expert participation in the new PHTA-13 standard writing committee.
The committee will revise the standard, which addresses the efficient use and conservation of water for residential and public pools, spas, portable spas and swim spas. It is also intended to assist local jurisdictions and other regulatory bodies, where necessary, in their water conservation efforts during drought and impending drought conditions. The anticipated timeline for this project is a year.
All stakeholders, including pool builders, manufacturers, pool service companies, testing laboratories, certifying bodies, pool designers, public health and building code officials, local municipalities, pool and spa operators and the general public are invited to apply for the committee. Read more about how to participate in the process or apply for the committee here.
Interested parties who may not be subject matter experts or active users of the standard are encouraged to attend meetings as observers.
Stakeholders are also invited to submit change requests to the existing standard for inclusion in the revised standard. Change requests can be submitted here and must be submitted by May 14 to be considered.
Committee application forms must be submitted to the PHTA by May 14. For more information, visit the Participate in the Process page or phta.org/standards, or contact April Nowicki, PHTA manager of publications and standards development, at anowicki@phta.org.
Jacuzzi Spa, a global leader in premium spa and wellness experiences, announced the appointment of Robert P. Baird Jr. as chief executive officer.
Leisure Concepts, a manufacturer of spa accessories, announced the launch of the ModDeck, an addition to its modular step series designed specifically for swim spas.
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