SpaRetailer

SpaRetailer’s 30 Under 40 2026 Winners
There’s no single path into the hot tub industry, and this year’s SpaRetailer 30 Under 40 2026 class might be the best evidence yet.
The Right Step Up
When a customer walks into a showroom, they usually have a vision of what they want and a budget they hope will buy it. The…
Ready for Arrival
Preparing for a swim spa delivery requires much more than choosing a spot in the backyard. Long before the unit arrives, customers need to address…
Merchandise Like a Lifestyle Store, Not a Parts Counter
Accessory displays can do more than fill showroom space. When retailers rotate displays throughout the year and merchandise accessories around how customers actually use their…
The 3 Pillars of Clean Spa Water
While it’s not exactly rocket science, there’s something of a three-part equation for maintaining good water quality in a hot tub: circulation + filtration +…
Your Store’s Vibe Matters More Than Good Looks
When I walk into a spa store, I immediately get a vibe about whether I want to stay and shop or turn around and leave. That…
Finding the Right Marketing Partner
In Part 1 of this series, we discussed how to evaluate your marketing agency relationship and identify warning signs that may indicate it’s time for…
Extended Service Contracts
As spa prices climb and consumers spend more time researching purchases, retailers are looking for easy ways to add value beyond the product itself. One…
An old name becomes a new player
In 1957, PDC began as a fiberglass job shop in Williamsport, Pennsylvania. By 1982, the Livingston family’s second generation retooled the business and introduced three…
What task do you wish you had delegated years earlier?
SpaRetailer Insiders: What task do you wish you had delegated years earlier?
Selling Wellness, Not Specs
Today’s shopper isn’t buying a hot tub for jet count alone — they’re investing in outcomes. Here, we take a deeper look at the first…
The Hidden Power of Leadership Language
The secret to influencing the people we lead isn’t changing them; it’s changing the way we think, speak and communicate as leaders.
Southwest Spas
When Jeremy Lucovich bought Southwest Spas at the end of 2019, he had never owned a business. More notably, he had never been in a…
New leaders, fresh ideas and the next chapter for an industry built on relationships
One of my favorite things about putting together our 30 Under 40 issue is seeing just how many ways there are to build a career…

Latest Issue

October 2026

The October issue of SpaRetailer celebrates the 2026 30 Under 40 — a group of rising professionals already making their mark on the hot tub…

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Southwest Spas
Fresh ownership, a new brand and a second location reshaped the longtime Arizona retailer

When Jeremy Lucovich bought Southwest Spas at the end of 2019, he had never owned a business. More notably, he had never been in a hot tub. A sales professional, Lucovich had recently lost his job as a regional sales manager for a wire manufacturer when an acquaintance — the owner of Southwest Spas — suggested he buy the Mesa, Arizona, business. Lucovich had an entrepreneurial streak and wanted to stop traveling for work. Within a few months, he went for it.

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From Daily Friction to Streamlined Operations: 7 Ways to Build a Connected Business
By Dan McManus
Most operational headaches start with something simple—like a spreadsheet only one person knows how to use, an order update that doesn’t reach the service team,…
Know Your Buyer
By International Hot Tub Association
The customer walking into your showroom in 2026 isn’t shopping for a backyard party prop; they’re on a wellness mission. Dealers who understand that will…
Unlocking Hidden Revenue
By International Hot Tub Association
For many hot tub retailers, success has traditionally been measured by spa sales. But experienced dealers know long-term stability isn’t just about selling more units;…
Built to Last, Ready to Grow
By Gary Metivier
As QCA Spas prepares to celebrate its 60th anniversary, the company is doing more than reflecting on the past—it’s building on a legacy. What began…

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UK Leisure Living Expands with New Showroom, Pool Installation Services

The SpaRetailer Podcast

Episode #148 Building a Business in a Pandemic: Jeremy Lucovich’s Southwest Spas Adventure

On the SpaRetailer Podcast, host Megan Kendrick interviews Jeremy Lucovich, new-ish owner of Southwest Spas in Arizona and a new second location, Queen Creek Hot Tubs.