Meet the 2026 SpaRetailer Insiders
Have a question for our panel? Email us at editorial@kendrickcontent.com.
Mike Kitchen, Chief Operating Officer
Wellness Shop/Jacuzzi Ontario
Nine locations across Ontario, Canada
Mike Kitchen is the chief operating officer of Wellness Shop, one of Canada’s leading hot tub and wellness retailers. Over his 15 years with the company, he has played a key role in expanding to nine locations across Ontario, developing a strong e-commerce presence and strengthening both service and retail operations. Kitchen has led large-scale initiatives, including Salesforce CRM/ERP implementation and operational improvements that have elevated the customer experience. Recognized as one of SpaRetailer’s 30 Under 40 in 2024, Kitchen is passionate about building high-performance teams, fostering a culture of accountability and growth and driving innovation within the wellness retail industry.
Casey Loewen, Owner
Spa Guy Hawaii
Two locations on Oahu and Maui, Hawaii
Casey Loewen began his career in the spa industry in 1991 while in college, answering an ad for a delivery helper at a local spa company. From there, he transitioned into service and later into sales. Over the years, he has worked on the manufacturing side as the owner of a factory producing outdoor kitchens and has managed large-scale operations for retail spa locations in Southern California. In 2021, Loewen relocated to Hawaii, where he became the owner/operator of Spa Guy Hawaii. He and his wife, Venessa, are raising their five children and enjoying life in the South Pacific.
Cody Hendrickson, CEO
Innovo Spa
Three locations in Traverse City, Grand Rapids and Detroit, Michigan
Cody Hendrickson, founder of Innovo Spa, launched the company in 2020 during the pandemic. He developed a hot tub cleaning and management program that has become an industry standard. Today, Innovo Spa operates three locations in Michigan, serves over 1,400 customers and manages 150-200 hot tubs weekly, while maintaining strong relationships with dealerships across the state.
Michael Swartz, Owner / Co-owner
Heavenly Times Hot Tubs & Billiards / Arctic Spas Denver
Locations in Dillon and Wheat Ridge, Colorado
Michael Swartz graduated from college in 1999 and moved to Summit County, Colorado, for one winter to ski before starting his job search. Swartz was already good at fixing things — a trait he picked up from his dad — when a friend asked, “Can you help fix my hot tub?” That simple question became the start of Heavenly Times Hot Tubs & Billiards.
After building a trusted service business, Swartz expanded into retail, opening his first store in 2001. Seventeen years later, he partnered to open Arctic Spas Denver. Today, Heavenly Times services over 650 hot tubs weekly and has earned the “Arctic Spas Dealer of the Year” award a record 18 times.
Swartz’s business philosophy prioritizes his employees, believing their well-being is the key to delivering exceptional customer service.
Chet Lockwood, Owner
The Hot Tub Wherehouse
Two Bay Area locations in Santa Clara and Gilroy, California
Chet Lockwood entered the hot tub industry in the late 1970s, starting out digging trenches for in-ground spa installations. Over the years, he has gained experience across nearly every facet of the business, including manufacturing, retail, serving as a manufacturers’ representative and working as a national sales manager. Today, Lockwood leads as a multistore retail manager and owner. His long-standing love for the industry is matched by his appreciation for customer connections, which he considers one of the most rewarding parts of the business.
Angi Hess, Vice president/general manager
Spas and More!
Two locations in Sunset Hills, Missouri, and Overland Park, Kansas
Angi Hess was born in Evansville, Indiana, and raised between Indiana and Missouri. She began working at Spas and More! in 2014 alongside her father, Mike Lahay, officially taking over daily operations in 2017. In 2024, she was named vice president of the company. Today, she lives in Arnold, Missouri, with her son and beagle, while her daughter manages the store’s Overland Park, Kansas, location. Outside of work, she enjoys cheering on the St. Louis Cardinals and St. Louis Blues.