Cash and Profit
“I make money, so why don’t I have any?” Anyone who has been in business for a significant time has asked that question, usually in response to a cash crisis such as the inability to make payroll. 
Breakeven is too important to ignore. There are many uses for breakeven. It is a fundamentally important tool with the power to transform your thinking and the quality of your business decisions.
None of us became business owners so we could keep books and read financial statements. Nevertheless, both are critical to running a successful business. We can’t even approach our full potential without them.