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EBITDA and the Multiple
In my last article, I defined EBITDA as net profit adjusted to make it more useful for business valuation. To estimate a company’s value, valuers multiply EBITDA by a number called the “multiple.” The result is the estimated value of the company. For example, a company with an annual EBITDA of $500,000 and a multiple of 2 has a value of $1 million.
There are conventional practices for valuing a business that informed buyers and sellers generally follow. One of those is valuing a business as a multiple of its net annual profit expressed in a form called EBITDA.
Cash and Profit
“I make money, so why don’t I have any?” Anyone who has been in business for a significant time has asked that question, usually in response to a cash crisis such as the inability to make payroll. 
Breakeven
Breakeven is too important to ignore. There are many uses for breakeven. It is a fundamentally important tool with the power to transform your thinking and the quality of your business decisions.
numbers
None of us became business owners so we could keep books and read financial statements. Nevertheless, both are critical to running a successful business. We can’t even approach our full potential without them.