Features – SpaRetailer.com

What a Way to Grow

Posted on June 3, 2019 by Editorial Staff

Expansion takes on many forms among hot tub dealers By Sarah Protzman Howlett For many hot tub retailers, growth is the best evidence that business is good, that the bottom line is healthy and that customers are happy. Most seem to desire expansion, yet it looks different for everybody: adding

Demos that Dazzle

Posted on June 3, 2019 by Editorial Staff

Taking an in-store swim can make a swim spa window shopper a buyer, but you’ve got to do it right By Andrew Lisa If you sell swim spas and you’re not sure how much is riding on your ability to nail the wet test, consider the numbers. In examining the

Posted in Current Issue, Features Aquatic Training Vessels, ATV Marquis, H2X swim spa, Marquis swim spa, Michael Phelps swim spa, Southern Leisure Spas & Patio, Swim Fitness, swim spas, Watkins Wellness, wet-test

What Tesla Knows

Posted on April 1, 2019 by Editorial Staff

The battery maker is changing the way products are marketed. The hot tub industry should pay attention.by Andrew Lisa Elon Musk is changing the nature of transportation both on earth and in the cosmos. His aerospace manufacturing and space transportation company, SpaceX, ferries supplies and soon astronauts (and maybe even

Posted in Current Issue, Features Aqua-Quip, artic spas, blue falls manufacturing, elon musk, falcon heavy rocket, jacuzzi, Jacuzzi Hot Tubs, south shore gunite pools and spas, spaboy, spaceX, tesla

Shift Your Marketing

Posted on April 1, 2019 by Editorial Staff

Changing the mindset and approach to marketing your businessBy Michelle L. Cramer Every business, whether a one-man-show or a national corporation, has three major areas of business organization: sales/marketing, manufacturing/production and finance/administration, according to Sean Doyle, founder and strategic planning and management consultant for FitzMartin in Homewood, Alabama, and author

Posted in Current Issue, Features Georgia Spa Company, marketing, marketing tips, sean doyle, shift marketing, spa and sauna co

Frightening Freight

Posted on February 6, 2019 by Editorial Staff

Industry pinched by truck driver shortageBy Andrew Lisa America’s 3.5 million truck drivers move 10.5 billion tons of freight every year, a full 71 percent of everything shipped from one place to another within the United States. Even still, America’s businesses are reeling from a massive trucker shortage. According to

Posted in Features Mainely Tubs, nordic hot tubs, spa warehouse, truck driver shortage, trucker shortae, trucking industry