Marketing to Your Ideal Audience
The 2020 trends marketing experts recommend
Here, There and Everywhere
These owners of multiple hot tub locations have found the courage to step away — sometimes very far away.
Booming Manufacturers
Hot tub suppliers are expanding to make room for continued growth
Swim Spas, Showrooms and Strategy
Increase your swim spa sales with a few basic techniques
Reviving Swim Spas for Longevity
Ever wonder where a swim spa goes to die?
Bringing the Outside In
Dealers expand lifestyle offerings with display-worthy backyard products
Heat Things Up
Why spa retailers should consider a sauna product line
The Rep Life
Manufacturer reps share the reality of their more-than-full-time jobs
Success With a CPA
The best accountants are the ones who work as partners with the businesses they serve
What a Way to Grow
For many hot tub retailers, growth is the best evidence that business is good, that the bottom line is healthy and that customers are happy. Most seem to desire expansion, yet it looks different for everybody: adding a location, remodeling to enlarge a showroom, acquiring an existing store. Here, retailers share the thought processes, research tactics and cautionary tales that ultimately led to expanding operations.
Demos that Dazzle
Taking an in-store swim can make a swim spa window shopper a buyer, but you’ve got to do it right
