Editorial Staff – SpaRetailer.com

The Sales That Houzz Built

Posted on September 30, 2018 by Editorial Staff

Spa dealers building a strong Houzz profile to obtain more leads By Michelle L. Cramer When backyard renovations are on the agenda, homeowners often look for pictures of completed projects to start their brainstorming. And with more than 40 million unique users a month, Houzz has become the go-to platform

Posted in Current Issue, Departments, Marketing backyard living, best hot tubs, Bill Renter, deep ripples, houzz, virginia leisure

It Can Be Done

Posted on September 30, 2018 by Editorial Staff

Simple, cost-effective changes from a real renovation By Linda Cahan I’ve been visiting local spa stores to prepare for my seminars at the International Pool | Spa | Patio show in Las Vegas and The Pool & Spa Show in Atlantic City. I stopped into Spas of Oregon in Gladstone,

Posted in Current Issue, Departments, Merchandising backyard living, hot tub dealers, merchandising, pro tips, retail sales

Seasonally Strong

Posted on September 30, 2018 by Editorial Staff

Longtime backyard/hot tub retailer shares his secrets to success by Megan Kendrick photography by Igor Klimov When Denni DiPaolo was in college, he thought he had a great plan. “I was taking a bunch of part-time jobs thinking I was going to learn an entire business, and then try another

Posted in Current Issue, Departments, Stores backyard living, hot tub dealer, seasonal specialty stores, store spotlight

Hot-Ticket Item

Posted on September 30, 2018 by Editorial Staff

Fire pits gain ground as focal points of backyard atmosphere By Sarah Protzman Howlett Americans are now investing in the look and feel of their backyards as they would any other room of the home, with fire pits increasingly acting as the centerpiece of many so-called outdoor great rooms. A

Posted in Backyard Living, Current Issue, Departments backyard living, ebel, eldorado stone, fire pits, houzz, ow lee, prism hardscapes, Rich's for the Home, tropitone

The Extras

Posted on September 30, 2018 by Editorial Staff

Every spa sale can be boosted with these oft-forgotten hot tub accessories By Keith Loria When customers are ready to buy a hot tub, many don’t think about all the fun and functional products that can help make the spa experience better. Retailers need to have a savvy strategy for

Posted in Accessories, Current Issue, Departments Byron Originals, cover lifter, hot tub cover, hot tub handrail, hot tub steps, Leisure Concepts, spa cover, spa handrail, spa steps, water tech