Be Well Canada Spa Expands into U.S. Market with Uniq Collection
Be Well Canada Spa has introduced the Uniq Collection, a new line of hot tubs developed specifically for the U.S. market.
Superior Wellness Appoints Giles Brown as Chief Financial Officer
Superior Wellness, a leading global manufacturer and distributor of hot tubs and wellness products, announced the appointment of Giles Brown as chief financial officer.
Canadian Bonding Rule Proposal Advances as Voting Period Closes
The Canadian hot tub industry has reached a key milestone in its effort to resolve ongoing confusion around electrical bonding…
Superior Wellness Celebrates 15 Years of Growth, Innovation and Global Expansion
Superior Wellness celebrated its 15th anniversary on April 28, marking a major milestone in its journey from a startup in 2011 to one of the fastest-growing wellness companies globally.
Viking Spas Appoints Lloyd Burden as European Sales Manager
Viking Spas, Inc., a Michigan-based manufacturer of hot tubs and wellness products, has appointed Lloyd Burden as European sales manager, effective immediately. The addition supports the company’s continued investment in expanding its global footprint and strengthening partnerships across Europe.
Olympic Hot Tub Marks 10th Annual Honoring Heroes Event
Olympic Hot Tub is marking the 10th anniversary of its Honoring Heroes event with a partnership supporting the King County Search and Rescue Association.
MasterSpas CEO Terry Valmassoi to Retire; Kevin Richards Named Successor
MasterSpas announced that CEO and co-founder Terry Valmassoi will retire from his role effective June 30, 2026, concluding a more than 50-year career in the hot tub industry.
Come to Life: The 50-Year Story of Caldera Spas
Fifty years is a rare milestone in any consumer industry. In the hot tub business, it’s almost unheard of. Caldera Spas reaches that mark in 2026 — still distinct, still growing and still recognizable to the dealers who have built their businesses around it for decades.
Joe King
In the ’70s, hot tubs were more of a curiosity than an industry. In the fall of 1978, Joe King was in southern England, studying business marketing management and trying to imagine a future that didn’t automatically lead to his family’s company in Minnesota.
What has been your most reliable technique for getting high-quality leads?
SpaRetailer Insiders: What has been your most reliable technique for getting high-quality leads?
Hot Spring Spas of Iowa and the Twin Cities
When you ask Sean Schaben about the success of Hot Spring Spas of Iowa and the Twin Cities, he starts with his father, Paul Schaben, an Iowa hardware salesman with an arthritic hip who discovered hot tubs in the early 1980s.
Rocky Holt Joins O-Care as Business Development Manager
O-Care has added Rocky Holt to its U.S. team as business development manager for the West Coast. In this role, Holt will support dealer partnerships and expand adoption of O-Care’s water care system for hot tubs and swim spas.